适用行业
- 电子产品
- 零售
适用功能
- 采购
用例
- 租赁金融自动化
- 物料搬运自动化
关于客户
Tata CLiQ 是塔塔集团的旗舰数字商务计划,塔塔集团是一家总部位于印度的全球企业集团,年收入超过 1000 亿美元。它属于塔塔UniStore Limited 所有。 TataCLiQ 的经营类别包括电子、电器、时装和其他配件。它是印度发展最快的电子商务初创公司之一。
挑战
Tata CliQ 每天吸引成千上万的访问者访问其网站和移动应用程序。然而,访客会话转化为交易的比率低于预期。
解决方案
Tata CliQ 与 Haptik 合作,为其网站和 Android 应用程序构建了名为 CliQ genie 的人工智能购物助手。 CliQ Genie 帮助向用户提供个性化建议,帮助用户做出决策,回答更深入的产品查询,从用户评论中提取功能方面的情感,以及将用户与实时代理无缝连接。
运营影响
数量效益
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