Informa 利用 GoodData 的专业服务为航空周品牌创建行业领先的数据包
公司规模
Large Corporate
地区
- America
- Asia
- Europe
国家
- United States
- United Kingdom
产品
- AWIN Intelligence bundles
- AWIN Commercial Aviation
- AWIN Business Aviation
- AWIN Aerospace & Defense
- AWIN Premium
技术栈
- GoodData analytics platform
实施规模
- Enterprise-wide Deployment
影响指标
- Revenue Growth
- Productivity Improvements
技术
- 分析与建模 - 大数据分析
适用行业
- 航天
适用功能
- 销售与市场营销
- 商业运营
用例
- 预测性维护
- 供应链可见性(SCV)
服务
- 数据科学服务
- 软件设计与工程服务
关于客户
Informa 是领先的国际情报和研究集团，为企业和专业人士提供发展业务所需的数据和见解。该公司的“Informa Markets”业务部门为买家和卖家牵线搭桥，帮助他们创新和发展，同时也是广受欢迎的航空贸易刊物《航空周刊》的所在地。Informa 与 GoodData 的合作关系始于 2016 年收购 Penton Media，当时 GoodData 是 Penton 值得信赖的分析提供商。收购后，Informa 决定继续利用 GoodData 的分析平台打造《航空周刊》品牌。《航空周刊》以拥有业内最准确、最可靠的数据而闻名，它通过其《航空周刊》情报网络 (AWIN) 为行业专业人士提供业务关键型预测情报、深度数据和分析见解。
挑战
Informa 的 Aviation Week 品牌面临的挑战是创建灵活的、针对客户的体验，以满足每个航空社区的需求，而不会将敏感数据从一家公司泄露给另一家公司。该公司的客户群由商业、军事和制造业客户组成，这些客户相互关联，但也因各自独特的数据需求而有所不同。每个客户都可能需要访问 Aviation Week 的一个或多个庞大数据集，其中包括机队、航班、国防和维护数据。挑战在于创建准确、安全的数据体验，以符合 Aviation Week 一流的声誉。此外，航空业正变得越来越以数据为导向，竞争对手优先考虑为客户提供更强大的数据分析。
解决方案
GoodData 的专业服务团队与 Aviation Week 密切合作，快速了解该公司、其客户以及决策者对航空业数据的需求。该团队了解到，Aviation Week 的客户群由商业、军事和制造业客户组成，这些客户相互关联，但又各有不同，各自都有独特的数据需求。每个客户都可能需要访问 Aviation Week 的一个或多个庞大数据集，其中包括机队、航班、国防和维护数据。GoodData 专业服务团队立即开始每两周进行一次培训，让 Aviation Week 了解如何有效使用 GoodData 平台，并分享技巧和最佳实践。在建立坚实的基础后，GoodData 和 Aviation Week 团队继续每两周开会一次，以讨论功能、调整流程并为新产品建立概念验证。由于每两周一次的服务会议以及 Aviation Week 与 GoodData 专业服务团队之间的密切关系，该公司为每个客户社区创建了 AWIN Intelligence 套装，以识别新业务并增加收入。
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