杰克冲浪板 (Jack's Surfboards) 吸引了大批顾客参加一场特别活动，短短 5 小时内就带来了 6,000 美元的销售额。
公司规模
SME
地区
- America
国家
- United States
产品
- Trumpia platform
技术栈
- SMS and MMS text messaging
- Voice broadcast
实施规模
- Enterprise-wide Deployment
影响指标
- Revenue Growth
- Customer Satisfaction
- Brand Awareness
技术
- 应用基础设施与中间件 - 数据交换与集成
适用行业
- 零售
适用功能
- 销售与市场营销
用例
- 零售店自动化
服务
- 数据科学服务
关于客户
Jack's Surfboards 成立于 1957 年，是一家南加州零售商，专营热门品牌的冲浪板、服装和配饰。该公司最初位于亨廷顿海滩，目前拥有 7 家门店，其中 3 家位于亨廷顿海滩，其他位于赫莫萨海滩、科罗纳德尔马、尔湾和纽波特海滩。该公司需要一种方法来接触所有现有和潜在客户，但由于其客户群的多样性，这尤其具有挑战性。这包括本地、忙碌的客户，他们可能对短信反应最好；住在外地的客户，他们通常查看 Facebook，然后只在网上购物；以及其他对电子邮件反应最好的人。
挑战
Jack's Surfboards 需要一种方法来接触其所有现有和潜在客户。由于其客户群的多样性，这尤其具有挑战性，其中包括本地的、忙碌的客户，他们可能对短信反应最好；住在外地的人，他们通常查看 Facebook，然后只在网上购物；还有一些人对电子邮件反应最好。在使用 Trumpia 之前，Jack's Surfboards 只能通过在销售点请求电子邮件地址来获取客户数据。每次举办活动时，Jack's 都会向其电子邮件列表发送 Evite - 每次都需要一定程度的数据输入。因此，零售商发现很难管理其选择加入列表和跟踪响应率。由于拥有多家商店，Jack's 需要一种更好的方式来定位其信息。它希望根据客户通常访问的商店以及他们是否住在本地或外地来筛选和细分客户。
解决方案
Jack's Surfboards 利用 Trumpia 平台快速扩大了其选择加入的移动数据库，方法是在店内海报上宣传即将举行的 VIP 促销活动，鼓励新客户选择加入，通过向 Trumpia 移动短代码 69302 发送其移动关键字 JACKS 来接收有关这些销售的新闻。去年夏天，在 Corona Del Mar 商店的一次促销活动中，Jack's Surfboards 委托当地一位艺术家定制在一天销售活动中购买的所有 TOMS® 鞋。利用结合 SMS 和 MMS 文本消息、电子邮件和语音广播的 Trumpia 平台，该零售商在 7 月 18 日活动前一天一次性向其选择加入数据库发送了 4,023 条短信和 8,114 封电子邮件。在一个月内，Jack's Surfboards 为多家商店共发起了五次活动，包括 TOMS Style Your Sole 活动的 VIP 邀请。仅需 215.00 美元，Jack's Surfboard 就发送了总计近 50,000 封电子邮件和超过 13,000 条短信。使用 Trumpia 可以轻松管理每个活动并跟踪集体结果。
运营影响
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