Jio Health Hub Grows Its User Base with WhatsApp
公司规模
Large Corporate
地区
- Asia
国家
- India
产品
- Jio Health Hub
- JIVA
- Haptik Proactive Messaging
技术栈
- Haptik
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Digital Expertise
技术
- 平台即服务 (PaaS) - 连接平台
- 应用基础设施与中间件 - API 集成与管理
适用行业
- 医疗保健和医院
适用功能
- 销售与市场营销
服务
- 软件设计与工程服务
- 系统集成
关于客户
Jio Health Hub is a product by Reliance Jio, a major telecommunications company in India. The app offers a variety of health services from India's leading healthcare providers. It aims to engage users by providing real-time support and improving registrations through innovative channels. The app is designed to cater to a wide range of users, including those in both urban and rural areas, by offering services in multiple languages. Jio Health Hub is part of Reliance Jio's broader strategy to integrate digital solutions into everyday life, making healthcare more accessible and user-friendly. The company is known for its large-scale operations and its ability to leverage technology to meet consumer needs.
挑战
Jio Health Hub was looking to offer its users information and support in their preferred languages. Given the widespread popularity of WhatsApp, which is widely used across both urban and rural India owing to its user-friendly interface, they saw an opportunity to leverage this platform to disseminate information and attract more users to the Jio Health App. The Jio Health Hub team also wanted to acquire users and boost registrations via WhatsApp and drive traffic to the Jio Health App. Along with responding to inquiries from new customers, the team also was looking to provide a simple way for customers to book consults and access reports.
解决方案
To enhance user engagement and provide multi-channel support, Jio Health Hub joined forces with Haptik to create a WhatsApp chatbot called 'JIVA'. JIVA serves as a health companion and caters to Jio Health Hub users in real time. Using Haptik’s Proactive Messaging solution, the Jio Health Hub team sends appointment reminders to users on WhatsApp. This bot also drives new registrations on WhatsApp by prompting users to provide specific information, such as gender and date of birth, in order to finish the registration procedure. The multilingual capability of JIVA, available in both English and Hindi, ensures that it can cater to a diverse user base. The Jio Team is now looking to migrate this experience to Google Business Messages as well so that users can simply start chatting with JIVA the minute they search for Jio Health Hub on Google.
运营影响
数量效益
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