技术
- 平台即服务 (PaaS) - 应用开发平台
适用行业
- 服装
- 电子产品
关于客户
JioMart 的目标客户是寻求简化在线购物体验的印度公民。他们的目标是占领以前未开发的市场,并优先考虑客户保留、重复购买和忠诚度。 JioMart 还希望在食品杂货之外实现多元化,并在其他类别中推广其产品。
挑战
JioMart是一个在线购物平台,旨在为数百万印度公民提供简单便捷的购物体验。他们希望在扩大客户群的同时优先考虑客户满意度和便利性。
解决方案
JioMart 与 Haptik 合作开发了 WhatsApp Bot,在 WhatsApp 上打造端到端购物体验。该聊天机器人允许用户轻松发现产品、将其添加到购物车、确认送货信息并进行付款。 JioMart 还使用 WhatsApp 通知来增加重复使用并推广新优惠。他们制定了一项战略,鼓励在全国范围内采用和推广 WhatsApp 电话号码。
运营影响
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