PetSmart 让宠物保持健康和快乐
公司规模
Large Corporate
地区
- America
国家
- United States
- Canada
- Puerto Rico
产品
- Blue Yonder’s space planning solution
- Blue Yonder’s floor planning solution
- Blue Yonder’s assortment management solution
技术栈
- Real-time data analytics
- Inventory management system
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Productivity Improvements
技术
- 分析与建模 - 实时分析
适用行业
- 零售
适用功能
- 销售与市场营销
- 仓库和库存管理
用例
- 库存管理
- 供应链可见性(SCV)
服务
- 系统集成
关于客户
PetSmart, Inc. 是最大的专业宠物零售商，也是价格具有竞争力的宠物食品、产品和服务的领先提供商，旨在让宠物及其主人保持快乐和健康。该公司在美国、波多黎各和加拿大经营着 1,600 多家门店，拥有 55,000 名员工。除了实体店外，PetSmart 还拥有蓬勃发展的在线业务。该公司提供各种专有和品牌产品，并与 Banfield 宠物医院合作提供店内兽医服务。它还经营着 200 多家 PetsHotel® 狗和猫寄养设施。
挑战
PetSmart, Inc. 是美国、波多黎各和加拿大最大的宠物用品零售商，该公司面临着巨大的挑战，即如何保持最佳的产品组合库存并有效地在商店货架上展示，以满足不断变化的客户需求。鉴于该公司拥有超过 1,600 家门店的庞大网络和蓬勃发展的在线业务，这一挑战尤为严峻。PetSmart 的客户需求不断变化，使得其门店难以维持适合家庭的本地化产品组合和空间规划。此外，该公司之前缺乏对门店和在线业务的客户需求的可视性，这使得战略规划变得困难。持续关注效率对于提供具有竞争力的产品和服务也至关重要。
解决方案
为了应对这些挑战，PetSmart 采用了 Blue Yonder 的空间规划、楼层规划和商品分类管理解决方案。这些解决方案为 PetSmart 提供了所有参与提供优质宠物护理的各方的实时可视性，包括能够快速适应客户需求的变化。通过 Blue Yonder 的空间规划解决方案，PetSmart 可以灵活地将商店商品与购物者的需求相匹配，创建具有直观、易于购物布局的宠物友好型零售店。此外，由于许多宠物主人的购物旅程跨越多个渠道，PetSmart 依靠 Blue Yonder 的企业规划解决方案来获取市场情报，让他们对库存有更好的可视性和控制力。自动规划和规划图生成使运营更加高效和有效。
运营影响
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