Kigu.me：借助 Geckoboard 跟上“Dodecadoopaling”的销量
公司规模
SME
地区
- Pacific
国家
- Australia
产品
- Geckoboard
技术栈
- Data Visualization
实施规模
- Enterprise-wide Deployment
影响指标
- Revenue Growth
- Productivity Improvements
技术
- 应用基础设施与中间件 - 数据可视化
适用行业
- 零售
适用功能
- 销售与市场营销
服务
- 数据科学服务
关于客户
Kigu.me 是澳大利亚最大的动物连体衣和正宗 kigurumi 进口商。该公司由 Aidan Lister 和 Daniel Labib 于 2012 年 2 月创立，两人在莫纳什大学学习工程学时相识。将这种有趣舒适的服装引入澳大利亚的想法一直持续到两年后的第二次滑雪之旅。那一年，这些服装产生了同样的影响，不久之后，Kigu.me 便轰动一时地进入了澳大利亚市场。该公司总部位于澳大利亚墨尔本。
挑战
Kigu.me 是澳大利亚最大的动物连体衣和正宗 kigurumis 进口商，当名人身穿连体衣，这种舒适的服装成为新的“时尚”单品时，该公司的需求量激增。这种趋势在全球蔓延，Kigu.me 需要一个工具来帮助他们跟上不断增长的需求。该公司正经历着抛物线式的增长，销售额每月翻一番或三倍。创始人发现自己不断刷新订单页面以跟上销售量。他们需要一种更好的方法来每天监控业务的健康状况。
解决方案
Kigu.me 求助于数据可视化工具 Geckoboard 来帮助他们监控销售情况。他们注册了试用版，并在 Geckoboard 上制作了一些自定义小部件，以显示每日、每周和每月的销售额。这让他们能够每天看到业务的健康状况。通过可视化数据，他们能够更好地了解他们的数据。例如，他们发现周一和周二是他们销售量最大的日子。了解到这一点后，他们开始在这几天瞄准社交媒体关注者，销售额进一步增加。
运营影响
数量效益
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