技术
- 平台即服务 (PaaS) - 应用开发平台
适用行业
- 电子产品
- 零售
适用功能
- 销售与市场营销
用例
- 库存管理
- 零售店自动化
关于客户
Kogan.com 是一个零售和服务业务组合,包括 Kogan Retail、Kogan Marketplace、Kogan Mobile、Kogan Internet、Kogan Insurance、Kogan Travel、Kogan Money、Kogan Cars、Kogan Energy、Dick Smith、Matt Blatt 和 Mighty Ape。该公司是澳大利亚领先的消费品牌,以通过数字效率实现价格领先而闻名。它致力于使需求产品和服务变得更加实惠和容易获得。近年来,Kogan.com 通过高层收购和一系列新产品不断发展其平台。 2021 年 2 月,Kogan.com 活跃客户社区超过 300 万客户。
挑战
澳大利亚领先消费品牌Kogan.com在2020年经历了需求大幅激增。3月至7月期间,该公司股价上涨360%,总销售额增长近40%,达到7.689亿澳元。这主要是由于疫情期间在线购物的需求增加,消费者寻求技术、家庭娱乐、个人防护装备、办公用品和健身器材。虽然 Kogan.com 能够满足需求,但其他在线零售商开始出现网站崩溃或速度缓慢的情况。 Kogan.com 面临的挑战是管理需求激增,同时维持其强大的基础设施、库存重新订购计划和预测。该公司还需要管理其正在迅速扩大的客户群的增长。
解决方案
Kogan.com 利用软件分析公司 New Relic 来支持其创纪录的增长,同时保持精益。该公司自 2012 年以来一直是 New Relic 的客户,当时其客户群快速增长,团队需要学习如何最好地管理需求高峰。 Kogan.com 在多个垂直领域使用 New Relic 来提高首页性能和诊断。它还推出了实时仪表板来跟踪墨尔本总部的绩效。每次实施项目时,团队都会使用 New Relic,以便在发现编码问题的同时进行持续优化。当 Kogan.com 于 2019 年推出 Kogan Marketplace 时,它使用 New Relic 查看新客户查询,并确定复杂和创新的销售优惠对客户和卖家的影响。
运营影响
数量效益
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