产品
- Diagnostic and medical equipment
- Information management software
- EMR software
- Diagnostic kits
技术栈
- Birst
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Productivity Improvements
技术
- 平台即服务 (PaaS) - 数据管理平台
适用行业
- 医疗保健和医院
适用功能
- 销售与市场营销
- 商业运营
服务
- 系统集成
关于客户
客户是一家大型诊断公司,专门从事动物健康业务。他们提供广泛的产品和服务,包括诊断和医疗设备、信息管理软件和 EMR 软件。他们为兽医诊所和实验室提供服务,为他们提供必要的工具和设备。此外,他们还在线为宠物主人提供诊断试剂盒,并提供次日送达服务。他们的业务模式多种多样,涵盖多种销售模式以及实物库存和软件。
挑战
该公司向兽医诊所和实验室销售诊断和医疗设备,以及信息管理和 EMR 软件,由于产品线和销售模式的多样性,在综合计费和财务报告方面面临挑战。该公司很难衡量三个不同业务部门的客户价值和产品盈利能力。该公司的目标是提供简化的计费流程,以便每个诊所、实验室或兽医机构都收到一张账单,汇总收入指标,深入了解不同的销售渠道,并了解客户的终身价值。
解决方案
该公司实施了 Birst,这是一个可以自动将数据汇总到一个具有一致指标视图的模型中的平台。随着业务规模的扩大,此解决方案可以轻松地将新数据源添加到数据模型中。实施 Birst 使该公司克服了拥有来自多个渠道的数据的挑战,客户可能驻留在多个不同的系统中。它还为财务用户提供了高级仪表板,以及对数据源和模型的访问以进行深入研究。
运营影响
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