Malt 的数据团队利用 Fivetran 进行高效的数据工程和分析
技术
- 分析与建模 - 机器学习
- 网络安全和隐私 - 安全合规
适用行业
- 设备与机械
适用功能
- 质量保证
- 销售与市场营销
用例
- 租赁金融自动化
- 时间敏感网络
服务
- 数据科学服务
关于客户
Malt 是一个在线自由职业者市场，将法国、西班牙和德国的 30,000 个组织与 250,000 名自由职业者联系起来。这是一个独特的数据驱动市场，利用领先的技术，以高效、透明和合规的方式将双方的技能与项目相匹配。此次扩大规模创造了独特的技术解决方案，确保从自由职业者的采购到项目付款的合规且无缝的工作流程管理。 Malt 的使命是“用更少的资源做更多的事情”，让小型分析团队能够获取见解并为企业提供最大价值。
挑战
Malt 是一个在线自由职业者市场，其数据摄取过程面临着挑战，该过程减慢了分析速度。现有的定制摄取框架缺乏性能和可靠性，而且该公司花费了太多时间来调试数据管道。该公司的数据主管 Olivier Girardot 的任务是让小型分析团队能够利用更少的资源获取见解并为企业提供最大价值。该公司需要一种一致的、自动化的方法，可由两名工程师运行。主要目标之一是分析数字广告数据，以最大限度地提高广告支出。另一个挑战是监管合规性。 Malt 需要一种解决方案，在自由职业者的数据转移到数据仓库时保护其个人信息，确保其保存在欧盟范围内。
解决方案
Malt 在 Fivetran 中找到了解决方案，这是一款提供所需可靠性和合规性的连接器产品。 Fivetran 传输而不是存储数据，确保遵守法规。数据量的增长高于 Malt 的预期，但通过 Fivetran 连接器，他们开始发现连接更多用例的无限可能性。除了分析在线广告平台的反应之外，Malt 还开始从电子邮件营销工具 Mandrill 获取数据，以跟踪与客户沟通的最有效方式。 Salesforce 数据每天每 15 分钟刷新一次，以注册和更新数千名客户的状态，确保配置文件始终保持最新。 MongoDB 和 GitHub 等新数据源现在可用于分析，因为 Fivetran 连接器使访问变得快速、轻松。
运营影响
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