技术
- 网络与连接 - 5G
- 平台即服务 (PaaS) - 应用开发平台
适用行业
- 医疗保健和医院
- 运输
适用功能
- 物流运输
用例
- 最后一英里交付
- 语音识别
服务
- 系统集成
关于客户
Marham 是一款巴基斯坦医疗保健应用程序,旨在弥合患者和医生之间的差距。它允许用户找到附近的医生、在线预约,并利用在线论坛进行查询、医疗援助和第二意见。 Marham 在巴基斯坦 12 个主要城市提供服务,并拥有 iOS 和 Android 应用程序以及网站。
挑战
为了应对巴基斯坦不断恶化的医疗保健状况和医生与患者比例的问题,医疗保健应用程序 Marham 面临着自己的挑战。 Marham 使用短信来安排约会和发送提醒。然而,由于字母数字发件人的消息无法发送给订阅 DND(请勿打扰)列表的用户以及缺乏发送报告等问题,他们的客户投诉率很高。除此之外,他们还面临向移植号码或更换服务提供商的患者发送短信的问题,并且发现很难向用户发送批量促销消息。该国的数字医疗保健先驱每月有 15,000 次预订和 500,000 次网站访问,必须找到更可靠的沟通渠道来通知患者并提高交付率。
解决方案
了解情况的严重性后,Infobip 为 Marham 提供了一种集成的全渠道方法,其中包括语音和短信。 Infobip 做的第一件事是验证 Marham 的通信通道,以解决来自字母数字发件人的消息所面临的问题。这确保患者收到来自可信发件人的消息。创建了一种流程机制,以确保在请求、确认、取消或重新安排预约时将消息发送给医生和患者。患者还会收到预约提醒和审核请求消息。最大的游戏规则改变是添加了语音作为短信的故障转移功能,并让患者可以选择预约并通过电话接收提醒。语音和 SMS 以及 Infobip 的实时报告为 Marham 提供了洞察力和透明度,以监控消息的传递率,并更好地了解其中一些消息未传递的原因。除此之外,Infobip 的网络界面还允许 Marham 发送批量 SMS 促销信息。
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