地区
- America
国家
- United States
产品
- MediSpend Insights
技术栈
- GoodData
实施规模
- Enterprise-wide Deployment
影响指标
- Cost Savings
- Productivity Improvements
技术
- 分析与建模 - 实时分析
适用行业
- 生命科学
- 医疗保健和医院
用例
- 监管合规监控
服务
- 数据科学服务
关于客户
MediSpend 是一家帮助生命科学行业遵守法规的公司。自 2013 年以来,他们一直是 GoodData 的客户。他们使用由 GoodData 提供支持的 MediSpend Insights 解决方案来实现生命科学领域的合规性。他们最喜欢的指标是膳食分析。他们欣赏该解决方案提供的生命周期管理 (LCM)、可视化和处理大量数据的能力。大约 35-40% 的客户群正在使用 MediSpend Insights,大多数新客户选择 Insights 追加销售。他们已经能够通过消除单独的 ETL 合作伙伴并减少新客户入职所需的资源来降低成本。
挑战
例如,2013 年的《阳光法案》要求制药、医疗设备和生物技术公司收集、跟踪和报告支付给医疗保健专业人员的所有款项。每次公司向医疗保健专业人员报销费用时,他或她都会产生监管机构所称的“价值转移”。公司必须保留所有此类价值转移的记录,并根据公司政策和方向将其与阈值进行比较。违反政策和不遵守合规控制会导致严重的罚款,有时高达数百万美元,更不用说监督人员对公司合规流程和程序进行多年的监督,这让公司损失惨重。包括欧洲制药工业和协会联合会 (EFPIA) 在内的国际生命科学公司面临着类似的监管挑战。MediSpend 自产品最早的迭代以来就与 GoodData 合作。在最初几年里,他们与第三方合作进行 ETL(提取、转换和加载)方面,并与 GoodData 合作进行分析。很快我们就发现,拥有单独的数据管理和仪表板技术并不是最理想的,而且在新客户入职方面效率不高。
解决方案
2016 年,Singhal 和他的团队决定使用 GoodData 平台进行整个端到端流程。2016 年秋季,该公司发布了 MediSpend Insights,将可操作的分析嵌入到解决方案中,同时发布了平台的更新版本 MediSpend 4.0。MediSpend Insights 是平台用户的可选附加产品,大多数新客户都选择了它。他们交谈过的每个客户都对分析感兴趣。他们不仅热衷于直观地查看数据,还希望能够根据他们在定制仪表板中看到的建议自信地做出决策;他们希望基于事实进行管理。因此,目前约有 35% 到 40% 的客户群正在使用 Insights 平台。通过将分析流程整合到 GoodData 下,MediSpend 实现了众多好处,不仅改善了客户体验,还有利于公司自身的盈利。
运营影响
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