NHN Entertainment 通过在关键字自动响应中嵌入链接来增加游戏下载量
公司规模
Large Corporate
地区
- Asia
产品
- Trumpia’s mobile keyword tool
技术栈
- Mobile Keyword Tool
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Brand Awareness
技术
- 应用基础设施与中间件 - API 集成与管理
适用行业
- Software
适用功能
- 销售与市场营销
用例
- 需求计划与预测
服务
- 软件设计与工程服务
关于客户
NHN Entertainment 是一家领先的互联网内容服务提供商，专门从事在线游戏的制作。他们目前在市场上有数百款桌面和移动设备游戏。该公司正在寻找一种方法来在短时间内增加游戏下载量。他们希望使其下载策略多样化，并特别希望找到一种高效且有效的方式来将客户引导到他们的游戏下载网站。
挑战
NHN Entertainment 正在寻求多样化其游戏下载策略，特别是如何高效且有效地将客户引导至其游戏下载网站。他们想要一种能够快速获得选择并以精简的方式将客户引导至其游戏下载网站的解决方案。
解决方案
NHN Entertainment 使用 Trumpia 的移动关键字工具以惊人的速度快速获得用户选择。事实上，他们在不到一个月的时间内就收集了超过 920 个用户选择。此外，NHN Entertainment 还对其关键字实施了自动回复，自动向任何向短代码发送关键字的人发送消息。在这些回复中，他们嵌入了一个下载其游戏的链接，简化了从联系到下载的路径。尽管他们专注于 Trumpia 的文本下载功能，但他们正在探索未来可以利用的其他功能。
运营影响
数量效益
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