NorthShore Care Supply 借助 Domo 更有效地为客户提供服务
公司规模
SME
地区
- America
国家
- United States
产品
- Domo BI & Analytics
技术栈
- Business Intelligence
- Data Analytics
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Cost Savings
技术
- 分析与建模 - 实时分析
- 分析与建模 - 大数据分析
适用行业
- 零售
适用功能
- 销售与市场营销
用例
- 库存管理
- 供应链可见性(SCV)
服务
- 数据科学服务
关于客户
NorthShore Care Supply 是一家由 Adam Greenberg 创立的公司，其使命是让人们享有应有的自由和尊严。该公司成立于 20 年前，当时 Greenberg 的父亲正在努力控制失禁，但市场上没有产品可以帮助他充分控制失禁，同时保持隐私和尊严。NorthShore Care Supply 生产并谨慎地提供高品质的失禁产品和用品。该公司的收入为 2500 万至 5000 万美元，并与 BT Partners 合作。
挑战
在实施 Domo 之前，NorthShore Care Supply 依靠内部构建的仪表板和基本分析解决方案的组合来管理其分析需求。但是，由于数据存储在许多位置和格式中，NorthShore 很难分析其客户需求。该公司业务的快速增长使其难以跟上步伐，这要求 NorthShore 寻找更强大的 BI 解决方案。NorthShore 的主要客户获取工具之一是其抽样计划，该计划允许客户在下订单之前试用产品以找到合适的产品。然而，NorthShore 很难有效地跟踪抽样计划并将其营销传播定位到感兴趣的潜在客户。
解决方案
NorthShore 发现了功能更强大的 BI 解决方案 Domo，以管理其分析需求。如今，NorthShore 依靠 Domo 来支持其客户获取和保留策略。通过分析页面浏览量、订单频率、平均订单价值和订购的产品类型，NorthShore 现在对其客户需求有了更清晰的了解，从而使公司能够更好地集中营销支出。使用 Domo，NorthShore 可以更好地跟踪抽样计划，并更准确地将其营销传播定位到感兴趣的潜在客户，以快速将这些个人转变为长期客户。为了确保客户始终拥有他们需要的产品，NorthShore 依靠 Domo 来提高库存和公司全球供应链的可视性。NorthShore 使用 Domo 分析公司的运输业务，这有助于 NorthShore 重新评估在哪里放置额外的配送中心，以最大限度地缩短仓库和客户之间的距离，进一步缩短运输时间并降低运输成本。
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