技术
- 平台即服务 (PaaS) - 应用开发平台
- 传感器 - 液位传感器
适用行业
- 水泥
- 零售
适用功能
- 销售与市场营销
用例
- 零售店自动化
- 时间敏感网络
关于客户
该客户是全球领先的眼镜零售企业,在 40 多个不同国家和网上开展业务。他们致力于为世界各地的人们提供高质量且价格实惠的眼部护理。然而,他们的手动和 Excel 驱动的分类规划流程导致他们错失销售机会并且分类不理想。每个国家都遵循自己的工作方法,导致全球团队和当地规划者之间缺乏协调。他们还面临着商店层面的分类容量和盒子限制的规划困难。
挑战
该客户是眼镜零售领域的全球领导者,其高度手动和 Excel 驱动的分类规划流程面临着挑战。每个国家都遵循自己的工作方法,导致产品分类不理想并错失销售机会。当地国家团队几乎没有来自全球团队的权威,导致在品种选择方面缺乏一致性。该公司在商店层面的分类容量和包装箱限制方面也遇到了困难。旧系统中管理季前和季中需求以及管理正确的“活跃”品种的流程都是高度手动的,并且往往缺乏准确性和精确性。这导致了与商店补货相关的重大挑战。
解决方案
该公司采用了云原生平台 o9 来弥合全球团队和本地规划人员之间的差距,连接所有地区的所有规划流程并优化分类决策。该平台还使公司能够管理包装盒和品牌规划并进行分析,以帮助在商店层面创建完美的产品组合。 o9 企业知识图利用标准化流程来优化分类规划,该流程连接并协调全球和本地规划人员。借助 o9,规划人员现在能够分析历史数据、构建品类策略、管理商店集群、构建商店级品类并执行支持季前和季中规划的箱级(面驱动)规划。旧系统 Excel 被这个新解决方案所取代。
运营影响
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