使用 CARTO 和 Google BigQuery 优化可口可乐自动售货机销售
技术
- 分析与建模 - 机器学习
- 平台即服务 (PaaS) - 应用开发平台
适用行业
- 设备与机械
适用功能
- 维护
- 销售与市场营销
服务
- 云规划/设计/实施服务
- 系统集成
关于客户
Coca-Cola Bottlers Japan Inc. (CCBJI) 是亚洲最大的可口可乐装瓶公司，也是全球 250 多家可口可乐装瓶商中的领先企业。该公司在日本生产和供应约 90% 的可口可乐系统产品，以满足全国各地客户和消费者的需求。 CCBJI 在日本拥有超过 700,000 台自动售货机网络，收集了大量有关每台机器的整体销售业绩以及每台机器和地点的单个产品表现的数据。
挑战
Coca-Cola Bottlers Japan Inc. (CCBJI) 是亚洲最大的可口可乐装瓶公司，在日本运营着一个由超过 700,000 台自动售货机组成的网络。该公司收集了大量有关每台机器的整体销售业绩以及每台机器和地点的单个产品的表现的数据。历史上，CCBJI 必须从核心系统中提取分析所需的数据，建立自己的机制，使用 ETL 工具创建数据仓库，并执行各种分析。所产生的数据规模之大给该公司带来了多项挑战。其中包括返回简单查询结果所需的时间长度以及此类遗留系统的复杂维护。
解决方案
为了克服这些挑战，CCBJI 构建了一个分析和机器学习平台，作为以 Google Cloud BigQuery 为中心的现有系统之上的一层，并使用 CARTO 可视化结果。这个新平台使他们能够使用不同类型的数据，例如兴趣点 (POI) 和人流量数据来了解网络中的差距和机会。他们还能够按地点预测绩效，为销售、营销和运营方面的主要利益相关者提供见解。 CARTO 的完全云原生平台使 CCBJI 能够在 BigQuery 中原生处理其空间数据。 Spatial Extension for BigQuery 使他们能够消除以前在旧 GIS 系统中遇到的 ETL 复杂性和可扩展性限制。 CCBJI 的数据科学团队现在可以通过 CARTO 的数据观测站搜索、可视化和订阅数千个相关位置数据集，并在 BigQuery 中轻松访问这些数据流。
运营影响
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