技术
- 应用基础设施与中间件 - 数据可视化
- 传感器 - 触觉传感器
适用行业
- 医疗保健和医院
- 药品
适用功能
- 设施管理
- 销售与市场营销
用例
- 面部识别
- 时间敏感网络
关于客户
辉瑞公司由查尔斯·辉瑞 (Charles Pfizer) 和查尔斯·埃尔哈特 (Charles Erhart) 兄弟于 1849 年创立。这家制药公司始终致力于发现和开发治疗疾病和改善世界各地人们健康的新方法。辉瑞公司目前是全球最大的制药公司,并在纽约证券交易所(PFE)上市。辉瑞日本公司成立于 1953 年,目前拥有 5,800 多名员工。辉瑞日本公司的主要业务主要涉及为当地和国际市场生产和销售处方药和兽药。该公司在全球拥有超过 97,000 名员工、65 个生产基地、200 多个研发合作伙伴,业务遍及 175 个国家。
挑战
辉瑞日本公司是全球最大制药公司的分支机构,面临着优化其销售人员活动的挑战。制药行业聘用的医疗代表 (MR) 是该行业与医疗行业之间的关键联系人。他们负责通过面对面会议或医疗演示直接向全科医生 (GP) 和医院医生推广公司的主要产品。这些代表在指定的地区工作,这些地区的规模和地理位置因公司而异。大多数全科医生和医院医生都有预约见医疗代表的制度。由于许多其他公司都试图见到相同的客户,因此医疗代表必须做好组织并提前计划预约。辉瑞日本公司正在寻找一种解决方案,以提高成功就诊次数,同时降低成本,目标是覆盖日本几乎所有医疗机构。
解决方案
辉瑞日本公司基于辉瑞在拉丁美洲的成功部署,采用了地理信息软件 TourSolver。该软件使辉瑞的代表能够理解、提取和使用客户数据的地理内容。这使得经理和销售代表能够直观地了解他们当前的市场覆盖范围并规划他们的销售部署。 TourSolver 为其在日本的所有医疗代表提供最佳路线和规划,以便每天与大量医生、护士和药剂师会面。例如,东京地区拥有 1,000 多个医疗设施,但医疗代表人数不足 10 人,同时遵守非常严格的要求。每次医疗就诊应在短短 30 分钟内进行,同时确保医疗代表了解医疗机构感兴趣的产品。TourSolver 还允许实际配置运营成本,使辉瑞能够平衡医疗机构的总体成本其销售人员根据其在整个地区的分布情况。
运营影响
数量效益
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