技术
- 传感器 - 光学传感器
适用行业
- 医疗保健和医院
适用功能
- 物流运输
- 销售与市场营销
用例
- 租赁金融自动化
- 物料搬运自动化
关于客户
辉瑞是全球领先的生物制药公司,总部位于美国纽约。该公司致力于发现、开发和提供改善患者生活的创新疗法。辉瑞的运营团队负责监督营销和医疗内容创建、批准和传播的服务。他们还管理数据生态系统,其中包括与管理和捕获信息以及帮助管理医疗保健专业交互数据相关的所有内容。该公司致力于通过向客户提供更流畅和个性化的内容以及从多渠道通信转向全渠道通信来提升其竞争力。
挑战
辉瑞作为一家领先的生物制药企业,在管理其内容供应链方面面临着挑战。该公司正在努力满足向客户提供更流畅和个性化内容的需求。运营团队的任务是监督营销和医疗内容的创建、批准和传播。他们还必须管理数据生态系统,其中包括捕获和管理信息以及管理医疗保健专业交互数据。从多渠道到全渠道通信的转变是一个关键优先事项,但它也带来了重大挑战。整合一直独立运营的渠道是一项艰巨的任务,公司要么花时间将它们缝合在一起,要么重新开始。此外,公司必须引入元数据等新功能,为数据驱动的决策提供信息。
解决方案
辉瑞采取了战略方法来应对这些挑战。第一步是列出当前用于内容创建以及与医生或患者互动的流程、工具和技术。然后,该公司确定了导致效率最低的关键领域,并优先考虑解决这些差距。例如,辉瑞公司将元数据视为一个重大差距,并采取措施弥补它。该公司还简化了审核和批准流程,根据变更的程度创建了分层审核流程。辉瑞还加强了从全球到本地的内容创作,鼓励在本地使用全球创作的内容。虽然 100% 自动化的目标在短期内被认为是一个遥不可及的目标,但辉瑞专注于通过应用与风险相称的分层、分组或模块化来为重要的部分提供审查时间。
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