公司规模
Mid-size Company
地区
- America
国家
- United States
产品
- DOMO
技术栈
- Business Intelligence Tools
实施规模
- Enterprise-wide Deployment
影响指标
- Productivity Improvements
- Customer Satisfaction
技术
- 分析与建模 - 实时分析
适用行业
- 零售
适用功能
- 销售与市场营销
用例
- 实时定位系统 (RTLS)
- 零售店自动化
服务
- 数据科学服务
关于客户
Philz Coffee 是一家提供独特咖啡体验的咖啡连锁店,每杯咖啡都根据每位顾客的口味手工冲泡。该公司提供超过 15 种定制混合咖啡,这些混合咖啡均来自全球各地的优质咖啡豆,将日常的咖啡变成手工制作的个性化时刻。在过去的几年里,Philz 从旧金山 Mission District 的一家门店扩展到整个加利福尼亚州、华盛顿特区大都会区和芝加哥的门店。该公司拥有 1200 多名员工和 100 多名 Domo 商业智能工具用户。
挑战
Philz Coffee 是一家以个性化咖啡体验而闻名的咖啡连锁店,它正在努力应对已经不适应的电子表格驱动的报告流程。随着公司从旧金山 Mission District 的一家门店扩展到加利福尼亚州、华盛顿特区大都会区和芝加哥的门店,对更高效、可扩展的报告系统的需求变得愈发明显。该公司每月要花 16 个小时将所有销售数据收集到一份报告中,这个过程不仅耗时,而且还延迟了决策关键数据的可用性。该公司需要一种解决方案,使报告更快、更高效,并能够交到门店负责人手中。
解决方案
Philz Coffee 求助于商业智能工具 Domo 来克服报告挑战。Domo 被用来连接每个地点的店内和移动数据,提供对业务绩效的实时洞察。店长可以使用仪表板轻松访问数据,例如每个地点售出的咖啡杯数和最受欢迎的混合咖啡。这些数据帮助店长更好地了解他们的绩效,并做出运营调整以提高销售额。除了销售数据外,Philz 还使用 Domo 来监控每个地点的客户体验,跟踪客户在店内的感受和体验。这些数据提供给区域负责人和店长,促进有关商店绩效和改进领域的富有成效的对话。
运营影响
数量效益
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