适用行业
- 电子商务
- 零售
用例
- 零售店自动化
关于客户
Porcelain Superstore 是一家位于曼彻斯特的 DTC 瓷砖在线商店,由 Abbas、Ben 和 Sam Youssefi 兄弟经营。该公司从他们父亲的小瓷砖店发展而来,专门生产优质、价格合理的厨房、浴室和户外墙砖和地砖。 Shopify Plus 驱动的品牌多年来取得了显着增长,最近几年的增长率达到了 76%。该公司独特的商业模式包括向潜在客户发送免费瓷砖样品,从而绕过了实体陈列室的需要。 Porcelain Superstore 令人印象深刻的增长使其在 Brightpearl 的英国 Lightning 50 增长最快在线品牌排行榜上占有一席之地,并将其评为英国增长最快的三大 DIY 公司之一。
挑战
Porcelain Superstore 是一家在线直接面向消费者 (DTC) 的瓷砖商店,面临着保持运营效率同时向潜在客户提供免费瓷砖样品的挑战。这种独特的商业模式无需设立实体陈列室,要求该公司每周发出 4,000 个瓷砖样品。然而,这种方法不允许后台操作出现错误或延迟。该公司之前使用 TradeGecko,这是一个基本的独立订单管理系统 (OMS),它不足以处理大量样品和不断增长的业务需求。
解决方案
为了克服这些运营挑战,Porcelain Superstore 改用市场领先的零售操作系统 Brightpearl。 Brightpearl 提供了一种更智能、更简化的运营管理方式,使公司能够高效地处理大量样品。该系统还提供了对庞大的即插即用集成库的访问,使该品牌能够策划一系列一流的应用程序,以满足随着业务增长而不断变化的需求。此外,Brightpearl的功能包括先进的报告、准确的需求预测和仓库管理系统(WMS),进一步提高了陶瓷超市的运营效率。
运营影响
数量效益
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