技术
- 传感器 - 自动驾驶传感器
- 传感器 - 全球定位系统
适用行业
- 消费品
- 零售
用例
- 地理围栏
- 零售店自动化
关于客户
RetailMeNot 是领先的储蓄目的地,通过储蓄的力量影响购买决策。该公司的使命是帮助人们省钱并每天过上更实惠的生活。 RetailMeNot 为消费者提供来自他们最喜欢的地方的优惠,旨在在他们最需要的时候提供节省。该公司需要一种能够准确定位用户并为他们提供基于位置的相关优惠的解决方案,从而吸引零售合作伙伴的客流量并增强整体用户体验。
挑战
RetailMeNot 是领先的储蓄目的地,旨在通过提供储蓄和优惠来影响购买决策。该公司的使命是帮助人们省钱并过上更实惠的生活。为了实现这一目标,RetailMeNot 需要一个准确的位置解决方案,帮助消费者从他们最喜欢的地方找到附近的优惠,在他们最需要的时候提供节省。我们面临的挑战是找到一种解决方案,能够无缝集成到他们的增长堆栈中,并向用户提供基于位置的实时优惠,从而增加零售合作伙伴的客流量。
解决方案
Radar 的地理围栏解决方案满足了 RetailMeNot 的 CRM 和移动产品团队的需求。该解决方案无缝集成到他们的增长堆栈中,提供可扩展的地理围栏解决方案。 RetailMeNot 利用 Radar 的搜索 API、地点和集成,通过突出显示用户当前位置附近的优惠来提高优惠相关性和应用程序参与度。它还通过识别附近的用户并通过推送通知提醒他们当前的店内优惠来增加对零售合作伙伴的访问量。此外,它将零售合作伙伴的访问归因于 RetailMeNot 活动,为未来的营销策略提供有价值的数据。
运营影响
数量效益
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