技术
- 功能应用 - 库存管理系统
- 基础设施即服务 (IaaS) - 私有云
适用行业
- 电子商务
- 零售
适用功能
- 采购
- 仓库和库存管理
用例
- 库存管理
- 拣选/分拣/定位
关于客户
该客户是一家世界领先的吉他、扩音器、鼓、键盘、录音、现场音响、DJ 和灯光设备零售商。该零售商拥有 50 多年的历史,在美国拥有近 300 家商店,也是业内顶级的直销网站之一。该公司提供新产品和现有产品的组合,以满足广泛的音乐需求。该零售商面临着商品规划系统的挑战,该系统无法跟上品牌和渠道的需求,导致规划流程脱节和决策不理想。
挑战
一家世界知名的乐器和设备零售商在美国拥有近 300 家商店和一家顶级直销网站,其商品规划系统正陷入困境。该系统无法跟上品牌和渠道的需求,导致规划流程脱节和决策不理想。该零售商正在努力管理新产品和现有产品的销售。现有流程仅专注于零售实体渠道,并采用 Excel 电子表格构建,既繁琐又容易出现人为错误。整个企业没有“开放购买”的整体观点。此外,该公司缺乏季前规划和季中预测之间的一致性,因为流程脱节、不标准化且管理各自为政。该公司还希望规划自有品牌业务的增长和渗透,并加强与顶级供应商的合作伙伴关系。
解决方案
该公司与 o9 合作,获得整个企业范围内“开放购买”的全渠道视图,包括实体店和电子商务渠道。这种合作关系还使该公司能够弥合季前目标和季中绩效之间的差距,同时能够在单一平台上进行自上而下和自下而上的规划。 o9 还帮助该公司优化规划流程,并允许在 o9 平台上进行供应商和自有品牌规划。这促使该公司与最有意义的供应商合作以发展品类业务,并与采购团队加强合作以发展自有品牌业务。该公司目前正在使用 o9 的企业知识图谱进行商品财务规划。关键功能包括跨多个业务维度的规划,例如品牌、类别、库存细分、供应商和自有品牌,以及全渠道规划。它还利用场景规划、版本控制、实时共识规划、“开放购买”管理、自上而下和自下而上的规划、协调和批准。
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