Rubicon 项目：构建数据驱动的文化
公司规模
Large Corporate
地区
- America
国家
- United States
产品
- Geckoboard
- Greenplum data warehouse
- Microstrategy
技术栈
- Graphite
- JSON
- SQL
实施规模
- Enterprise-wide Deployment
影响指标
- Productivity Improvements
- Digital Expertise
技术
- 分析与建模 - 实时分析
- 应用基础设施与中间件 - 数据交换与集成
适用功能
- 商业运营
- 销售与市场营销
用例
- 实时定位系统 (RTLS)
- 质量预测分析
服务
- 数据科学服务
- 系统集成
关于客户
Rubicon Project 是一家领先的技术公司，致力于实现全球广告买卖的自动化。其广告自动化云是业内最大的独立技术平台之一，全球 500 多家优质出版商使用该平台与庞大市场中的 100,000 多个广告品牌进行交易，每月为超过 1800 亿笔广告交易提供支持。该公司完全以指标为导向，在分析上投入了大量时间。他们拥有 Greenplum 数据仓库，是 Graphite 的重度用户，拥有超过 250,000 个图表。他们还使用 Microstrategy 进行商业智能和分析。
挑战
Rubicon Project 是一家领先的技术公司，致力于实现全球广告买卖的自动化，是一家以指标为导向的组织，拥有庞大的市场，每月支持超过 1800 亿笔广告交易。他们拥有 Greenplum 数据仓库，并广泛使用 Graphite，拥有超过 250,000 张图表。尽管拥有先进的商业智能和分析工具，但他们需要一种方法来快速、全面地了解公司的情况。Excel 表格等传统方法既耗时又低效。他们需要一种工具来自动显示数据，以便在每周的员工会议上轻松向人们展示。
解决方案
Rubicon Project 发现了 Geckoboard，这是一种可以收集数据并以一种可以轻松展示给每周员工会议的人的方式显示的工具。Geckoboard 不是一种深度分析工具，但它可以快速概览业务的运作方式和正在发生的事情。它也是聚合不同数据源的好工具。他们拥有从在某些机器上运行的 bash 脚本到所有内容，例如一个 bash 脚本正在收集所有数据中心的内核数量。这只是作为夜间作业运行，收集基本 /proc CPU 信息并创建 JSON 并将 JSON 发布到 Geckoboard。然后他们有像 graphite 这样的东西，它使用 graphite API 来实际提取一些更通用的 graphite 图表并将它们发布到 Geckoboard。
运营影响
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