技术
- 功能应用 - 库存管理系统
- 功能应用 - 仓库管理系统 (WMS)
适用行业
- 消费品
- 零售
适用功能
- 销售与市场营销
- 仓库和库存管理
用例
- 库存管理
- 资产跟踪
服务
- 系统集成
关于客户
Run Gum 是一家提高成绩的口香糖公司,由两届奥运会田径运动员尼克·西蒙兹 (Nick Symmonds) 于 2014 年创立。尼克厌倦了使用刺激性能量饮料和咖啡来提高成绩,因此发明了一种添加咖啡因的口香糖。多年来,该品牌在口香糖行业中占据了独特的地位,通过其 Shopify 支持的网站实现稳定的直接面向消费者的销售,并且同比增长 50%。该公司直接向消费者销售产品,并向塔吉特、沃尔玛和亚马逊等主要零售商以及一些较小的商店批发。尽管面临管理多个销售渠道的挑战,该公司仍在不断发展和创新,最近在其产品系列中添加了抗焦虑口香糖和免疫口香糖。
挑战
润口香糖是一家业绩提升型口香糖公司,由于其快速增长,面临着巨大的运营挑战。该公司直接向消费者销售产品,并向塔吉特、沃尔玛和亚马逊等主要零售商以及一些较小的商店批发。随着订单增加,管理多个销售渠道成为后勤噩梦。该公司使用基本的订单管理解决方案 (OMS) 和大量电子表格以及库存软件 Stitch Labs 来管理运营。然而,Stitch Labs 缺乏处理 Run Gum 全渠道增长复杂性的功能。渠道的增加、工作流程的复杂化以及订单的复杂性导致报告容易出错、数据缺口以及订单量增加导致的系统滞后。工作人员花费数小时在系统之间手动传输 EDI 号码,使得该过程非常耗时。
解决方案
2019 年,Run Gum 决定改用 Brightpearl,这是一种灵活且具有先进功能的专用零售操作系统。 Brightpearl 的功能包括颠覆市场的自动化引擎、一流的库存计划程序、库存管理和高级报告。该系统在 120 天内完成启动并运行,与传统 ERP 长达 24 个月的时间相比,时间显着缩短。由于其本机即插即用集成,Brightpearl 还与 Run Gum 的 Shopify Plus 和 Shipstation 设置无缝集成。好处是立竿见影的,Brightpearl 的自动化引擎解决了公司的手动订单处理问题。这种自动化使团队能够专注于发展业务,而不是管理日常运营。即使在大流行期间,Run Gum 也能够轻松地将注意力转移到在线渠道,同时仍然管理他们的塔吉特和沃尔玛订单。
运营影响
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