酷航航空利用物联网增强乘客体验
技术
- 分析与建模 - 机器学习
- 分析与建模 - 机器人过程自动化 (RPA)
适用行业
- 航天
- 设备与机械
用例
- 对话机器人
- 交通监控
服务
- 数据科学服务
- 系统集成
关于客户
酷航航空是新加坡航空集团旗下的低成本航空公司。它已载运超过 500 万名乘客前往 17 个国家的 63 个目的地。酷航被 AirlineRatings.com 评选为 2015 年、2016 年和 2017 年最佳低成本航空公司（亚太地区），并被 Skytrax 评为 2015 年全球最佳低成本航空公司前 10 名。酷航使用 Navitaire 的托管乘客服务系统，这是一种端到端的乘客体验，从购买机票到换座、登机牌，一直到跟踪实际航班上每个座位上的座位。
挑战
新加坡航空集团旗下的低成本航空公司酷航航空 (Scoot Airlines) 正面临着不良机器人滥用其预订引擎的重大挑战。未经授权的 OTA、竞争对手和元搜索网站正在使用复杂的网络抓取机器人来利用酷航预订引擎的业务逻辑。这导致了浏览量与预订量的比例失调以及网站速度下降。机器人流量还剥夺了合法客户在酷航网站上预订航空旅行的机会。此外，由于其旅行合作伙伴的新手软件开发实践，酷航正在处理大量流量。机器人流量导致面向乘客的系统（包括航班办理登机手续）速度减慢，这可能会导致起飞时间延迟。机器人事件还影响了多个部门的人力资源。
解决方案
酷航航空求助于 Imperva Bot Management 来解决机器人流量问题。之所以选择 Imperva 而不是 Akamai Bot Manager 等其他解决方案，是因为它具有主动阻止机器人的方法以及经验丰富的分析团队。 Imperva 在 AWS 上的部署花费了不到两周的时间，包括将其与公司的 AWS 足迹相匹配。 Imperva 的机器学习能力被用来对抗机器人，而酷航团队却无法跟上。该解决方案的下一阶段涉及与 Imperva 合作，阻止机器人通过其 API 抓取其合作伙伴的网站，并阻止机器人使用模拟移动设备的移动应用程序。当酷航推出其飞行常客忠诚度计划时，他们使用 Imperva 来预防不良行为者试图侵入其登录页面。
运营影响
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