技术
- 应用基础设施与中间件 - 中间件、SDK 和库
- 功能应用 - 库存管理系统
适用行业
- 消费品
- 零售
适用功能
- 销售与市场营销
- 仓库和库存管理
用例
- 库存管理
- 零售店自动化
服务
- 系统集成
关于客户
Snow 是领先的口腔化妆品品牌,以其变革性的牙齿美白套装而闻名。该品牌获得了金·卡戴珊 (Kim Kardashian)、克里斯·帕拉特 (Chris Pratt)、艾伦·德杰尼勒斯 (Ellen DeGeneres) 和几位 NFL 橄榄球运动员等名人的认可。该品牌由 Josh Snow 于 2017 年推出,很快就在美国最大的商店获得了零售地位,包括 BestBuy、Bed、Bath & Beyond 和 Walgreens。它扩大了产品线,包括牙膏、无线美白系统和木炭牙线,在此过程中赢得了数百万忠实客户。尽管取得了成功,该品牌仍面临运营问题,需要一个可以简化其运营的解决方案。
挑战
Snow 是一家领先的口腔化妆品品牌,尽管取得了惊人的成功并得到了名人的认可,但其经营却陷入混乱。该品牌以其革命性的牙齿美白套件而闻名,年销售额超过 1 亿美元,并且同比增长 90%。然而,在幕后,该品牌却面临着运营问题。这个由 Shopify Plus 驱动的多渠道品牌经常面临缺货问题,这让客户感到沮丧。该品牌迫切需要一种能够处理大量订单并提供必要功能的解决方案。人们发现 Netsuite 等传统 ERP 解决方案过于复杂,而订单管理系统 (OMS) 等低端解决方案无法处理 Snow 所处理的订单量。
解决方案
Snow 实施了 Brightpearl 的零售运营系统 (ROS) 来解决运营挑战。 Brightpearl 的 ROS 因其强大的自动化引擎、市场领先的库存计划程序以及庞大的即插即用集成库而脱颖而出。自动化引擎每年为普通客户节省两个月的时间,并将错误减少 65%。库存规划器将高峰期和促销活动考虑在内,以准确预测库存需求,成功消除了 Snow 的所有库存相关问题。即插即用集成提供了与一系列应用程序和工具的即时连接,包括为 Snow 的 DTC 网站提供支持的 Shopify Plus。借助 Brightpearl,Snow 能够将其系统和多个渠道(包括 Shopify Plus 和 Amazon)整合到一个中央系统中。该品牌还受益于先进的实时报告、内置会计功能和完整的仓库管理软件。
运营影响
数量效益
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