简化内容管理并增强品牌一致性：NKT 案例研究
技术
- 应用基础设施与中间件 - 数据交换与集成
- 应用基础设施与中间件 - 中间件、SDK 和库
适用行业
- 水泥
- 教育
适用功能
- 销售与市场营销
用例
- 资产健康管理 (AHM)
- 资产生命周期管理
服务
- 系统集成
- 培训
关于客户
NKT 是能源领域领先的电缆供应商，总部位于丹麦，业务遍及 14 个国家。该公司的营销团队制作了各种材料，包括印刷材料、视频和技术文档，其中包含其产品和大型安装项目的图像。该内容在多个网站、社交媒体和其他渠道中使用。尽管营销工作规模巨大、影响范围广泛，但由于缺乏中央存储库，NKT 在管理内容方面仍面临挑战。
挑战
NKT 是能源领域领先的电缆供应商，在管理大量营销内容方面面临着重大挑战。营销团队制作了一系列材料，包括印刷材料、视频和技术文档，这些材料在多个网站、社交媒体和其他渠道上使用。然而，内容存储在各种硬盘和工具中，因此很难找到所需的文件。缺乏创意内容的中央存储库导致了工作流程瓶颈和挑战。查找正确文件的过程非常耗时，在某些情况下甚至是不可能的。因此，经常使用保存在个人计算机上的过时内容，从而对品牌体验产生负面影响。
解决方案
为了简化内容工作流程并实现跨渠道和区域的一致品牌信息，NKT 于 2018 年实施了 Acquia DAM。该解决方案将 NKT 的所有孤立存储位置合并到一个可搜索的存储库中。团队现在可以在需要时轻松找到所需的内容。 Acquia DAM 还与 NKT 的内容管理系统 (CMS) 工具 Magnolia 集成，允许两个平台之间的数据自动同步。这样就无需从一个系统下载文件并将其上传到另一个系统。如果 DAM 系统中的文件被更新或替换，它会立即在线发布。 NKT 还利用 Acquia DAM API 构建集成，支持其广泛的在线技术文档库的发布。这个过程使用了每晚的 cron 作业并嵌入代码来自动将新的或更新的文件发布到他们的网站。
运营影响
数量效益
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