技术
- 应用基础设施与中间件 - 中间件、SDK 和库
- 功能应用 - 企业资产管理系统 (EAM)
适用行业
- 电网
- 医疗保健和医院
适用功能
- 产品研发
- 销售与市场营销
用例
- 资产健康管理 (AHM)
- 资产生命周期管理
服务
- 云规划/设计/实施服务
- 系统集成
关于客户
EBSCO Information Services 是向图书馆、医院、医疗机构和企业提供数字研究材料的全球领导者。该公司提供广泛的内容,包括研究数据库、书籍和电子书、档案、即时医疗参考和企业学习工具。 EBSCO 为全球数万家机构的数百万最终用户提供服务。 70 多年来,该公司一直与图书馆和其他机构合作改进研究。其在线研究平台每天吸引超过1亿的页面浏览量。
挑战
EBSCO Information Services 是一家领先的数字研究材料提供商,随着其营销部门的扩张,面临着重大挑战。该公司的数字资产分散在各种平台上,包括 Microsoft Sharepoint、网络驱动器、本地硬盘、电子邮件附件、桌面和 Google Drive。这种杂乱无章的数字环境阻碍了 EBSCO 的扩展,导致品牌过时、缺乏有凝聚力的元数据,以及在创建丢失资产的副本和在多个系统中发布一项资产时效率低下。由于缺乏标准化的资产元数据以及清晰的标签或生态系统中记录的历史版本,常常导致 EBSCO 的营销和销售团队无法识别最新批准的资产版本。分散的资产还导致浪费时间和金钱,造成丢失资产的重复,并且在多个系统中低效地发布和维护一项资产。
解决方案
为了应对这些挑战,EBSCO 求助于 Acquia 的数字资产管理器 (DAM)。在考虑了 Gartner 魔力象限中的七家供应商后,EBSCO 确定 Acquia DAM 是解决其数字资产混乱问题的完美解决方案。该公司将 DAM 无缝连接到 Drupal 8 及其 Acquia Cloud CMS,使其能够为所有营销网站提供支持。 Acquia DAM 的单点登录 (SSO) 集成和移动友好型设计使 EBSCO 的营销、销售和产品管理团队可以轻松地在 DAM 的品牌门户前端进行自助注册。这简化了查找和上传所需资产的流程,并更有效地管理自己的项目,而无需依赖内部 IT 团队。
运营影响
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