适用功能
- 销售与市场营销
用例
- 时间敏感网络
关于客户
Sunset World 是酒店业的知名公司,在坎昆和里维埃拉玛雅经营六个度假村和旅游服务品牌。该公司旨在为每位客人提供卓越的体验。为了实现这一目标,他们开展了各种促销活动和抽奖活动,以吸引从加拿大到南美的潜在客人。这些活动每周可以产生多达一百万个潜在客户,这些潜在客户由公司的销售和营销团队处理。该公司的首席信息官 Edgar Osorios 一直在寻找创新的解决方案来改善公司的运营和客户参与度。
挑战
Sunset World 是一家在坎昆和里维埃拉玛雅拥有六个度假村和旅游服务品牌的公司,在管理大量潜在客户方面面临着重大挑战。该公司的促销活动每周可以通过各种促销和抽奖活动产生多达一百万个潜在客户,用于向从加拿大到南美洲的潜在客人进行营销。销售和营销团队正在努力有效地处理如此大量的潜在客户。该公司的首席信息官埃德加·奥索里奥斯(Edgar Osorios)认识到需要一种更加个性化的方式来吸引潜在客户,而不仅仅是通用电子邮件和电话营销脚本。我们面临的挑战是找到一种解决方案,能够处理大量潜在客户并为潜在客人提供更加个性化的体验。
解决方案
为了应对这一挑战,Sunset World 与领先的商业对话人工智能提供商 Conversica 合作。解决方案以名为 Jennifer Wright 的虚拟代理的形式出现。 Jennifer 旨在确定潜在客户的资格,并让潜在客人在预订假期之前就感到受宠若惊。她接触每一位潜在客户,评估他们的兴趣,确保他们发言的最佳人数和时间,然后将其转交给销售或预订人员。该解决方案使日落世界能够更及时、更有效地跟进线索,为潜在客人提供更个性化的体验。
运营影响
数量效益
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