商业的历史和（数据）科学
公司规模
Large Corporate
地区
- America
国家
- United States
产品
- Hush App
- Alteryx
技术栈
- Python
- Data Science Models
- Mobile App Development
实施规模
- Enterprise-wide Deployment
影响指标
- Revenue Growth
- Customer Satisfaction
技术
- 分析与建模 - 实时分析
适用行业
- 电子商务
- 零售
适用功能
- 销售与市场营销
- 商业运营
用例
- 补货预测
- 零售店自动化
服务
- 数据科学服务
- 软件设计与工程服务
关于客户
Hush 是美国顶级社交商务应用，致力于将购物的社交性带入数字世界。该公司认为，购物是一种社交体验，许多购买都是体验式和情感性的。对于美容产品尤其如此，而美容产品正是 Hush 的重点。该公司投入巨资成为移动优先的在线零售商，利用对用户产品品味和购物偏好的洞察来策划每位客户的应用内体验。Hush 已在其应用中直接构建了专有的社交信息流，并根据用户行为不断更新。
挑战
电子商务的兴起导致许多实体店倒闭，美国人每年在网上的消费超过 4000 亿美元。然而，网上购物体验主要是交易性的，缺乏实体购物所带来的人际互动和情感。Hush 是美国顶级社交商务应用，旨在将购物的社交性带入数字世界。该公司认为，购物是一种社交体验，许多购买都是体验性和情感性的。对于 Hush 的重点美容产品来说尤其如此，人们希望与志同道合的人互动并谈论他们要购买的东西。
解决方案
Hush 投入巨资，致力于成为一家以移动为先的在线零售商，利用用户对产品品味和购物偏好的洞察来策划每位客户的应用内体验。该公司已在其应用中直接构建了专有的社交信息流，并根据用户行为不断更新。在 Hush 的应用和社交信息流背后，数十个数据科学模型全天候运行，为用户提供个性化的产品推荐、定制的折扣套餐和互动奖励机会。这些模型使用 Alteryx 进行部署和管理。该平台允许数据科学团队将使用 Python 构建的预测模型嵌入到移动应用中，而无需将其重写为后端 Web 应用语言。
运营影响
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