Titan Brands 通过 Celigo 的自动化实现了 10 倍的增长
技术
- 应用基础设施与中间件 - 数据交换与集成
- 应用基础设施与中间件 - 中间件、SDK 和库
适用行业
- 消费品
- 设备与机械
适用功能
- 采购
- 销售与市场营销
用例
- 租赁金融自动化
- 供应链可见性(SCV)
服务
- 云规划/设计/实施服务
- 系统集成
关于客户
Titan Brands 是一家消费品和商业产品在线零售商。该公司专门生产商业和农场附属装置、装载坡道、健身器材和各种户外用品。他们向美国和加拿大各地的企业和消费者销售 3,000 多种不同的产品。 Titan Brands 最初是销售坡道和附件，但随着业务的快速发展和订单的增加，该公司需要放弃手动订单处理。 2013 年，他们采购了一个解决方案来帮助跨不同电子商务渠道实现流程自动化。然而，随着公司从 50 个 SKU 增长到 3000 多个，他们的初始解决方案面临挑战，并决定在 2016 年采购不同的解决方案。
挑战
Titan Brands 是一家消费品和商业商品在线零售商，经历了快速增长，SKU 从 50 个扩展到 3000 多个，每天处理 3,000 多个订单。最初，他们使用 ChannelAdvisor 来自动化跨各种电子商务渠道的订单处理。然而，随着业务的成熟和扩展，定制化的需求增加，而畅路销（ChannelAdvisor）无法满足这些要求。此外，ChannelAdvisor 基于交易的收费模式对于 Titan Brands 来说变得越来越昂贵，尤其是在高销量时期。公司的成本开始飙升，团队感到自己的成功受到了惩罚。 2016 年，Titan Brands 决定寻求不同的解决方案来满足其不断增长的需求。
解决方案
Titan Brands 选择 Celigo 作为其整个电子商务和供应链运营的新中间件平台。 Celigo 因其可定制性、集中管理以及不按交易量收费的商业模式而被选中。 Titan Brands 首先利用 Celigo 与 NetSuite 多个在线市场（包括 Amazon、eBay 和 Walmart）的预构建集成。这使他们能够更新定价、库存、列表、销售、退货，并向客户提供近乎实时的数据。随着订单每年增加到超过 100 万份，Titan Brands 扩大了 Celigo 平台的使用范围，以实现供应链和更广泛组织中其他流程的自动化。他们集成了 Salesforce Marketing Cloud 和 Klaviyo，以自动化所有交易和客户旅程电子邮件，从而增强客户体验。他们还将薪资系统 Paylocity 与 Azure Active Directory 集成，以实现员工入职和离职的自动化。随着公司的不断发展，它采用 Snowflake 作为其数据仓库，采用 Domo 作为其商业智能解决方案，并利用 Celigo 将应用程序集成到 Snowflake 中。
运营影响
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