Traeger Grills 通过实时数字化转型颠覆整个行业
公司规模
Large Corporate
地区
- America
国家
- United States
产品
- Traeger Grills
- Domo
技术栈
- Salesforce
- Google Analytics
- NOAA
- Shopping Cart
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Productivity Improvements
- Brand Awareness
技术
- 分析与建模 - 实时分析
- 应用基础设施与中间件 - 数据交换与集成
适用行业
- 消费品
适用功能
- 销售与市场营销
- 商业运营
用例
- 实时定位系统 (RTLS)
- 质量预测分析
服务
- 数据科学服务
- 系统集成
关于客户
Traeger Grills 是一家一直走在烧烤行业创新前沿的公司。该公司成立于 1985 年，总部位于俄勒冈州，率先使用木质颗粒技术进行烧烤，推出了一种几十年来业内从未见过的全新烹饪方法。Traeger Grills 现在总部位于犹他州盐湖城，不断创新。该公司扩大了其产品范围，包括云连接烧烤架，用户可以通过智能手机控制从温度到烧烤时间的所有功能。这不仅颠覆了烧烤行业，也改变了整个烧烤体验。对于 Traeger 的客户来说，烧烤不仅仅是一种生活方式，它就是生活。
挑战
Traeger Grills 是烧烤用木质颗粒技术的先驱，它面临着挑战。尽管该公司采用创新方法并在全球取得了成功，但缺乏对其业务运营的实时洞察。首席执行官 Jeremy Andrus 经常要等待一周或更长时间才能收到报告。该公司拥有大量数据，但这些数据分散在数十个不同的来源，因此很难获得全面、最新的业务视图。缺乏实时数据阻碍了公司及时做出决策和应对新兴趋势或问题的能力。
解决方案
为了应对挑战，Traeger Grills 采用了 Domo，这是一个可以将数十个系统的实时数据集中到一个实时更新的中心位置的平台。该公司采用了 1992 年创建的原始 ERP 系统，并使用 Domo 整合了来自 Salesforce、Google Analytics、NOAA 和 Shopping Cart 等各种来源的数据。该解决方案为 Traeger Grills 的每个人都提供了准确的实时业务视图。借助 Domo，以前需要一周或更长时间才能到达 CEO 的报告现在可以实时发送到他的手机上。该平台为整个组织的高管和团队提供了实时洞察，使他们能够在问题影响客户之前发现问题，实时做出决策并采取行动，讲述更好的故事，并跨职能共享数据。
运营影响
数量效益
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