Trainline 如何获取营销获取的全球视野
技术
- 分析与建模 - 实时分析
- 自动化与控制 - 人机界面 (HMI)
适用行业
- 设备与机械
- 运输
适用功能
- 销售与市场营销
用例
- 公共交通管理
- 实时定位系统 (RTLS)
服务
- 数据科学服务
- 培训
客户
火车线
关于客户
Trainline是欧洲领先的独立火车旅行平台和火车票零售商。 Trainline 代表 48 家火车公司在全球销售车票，帮助他们的客户每天在 24 个国家和地区进行超过 100,000 次更智能的旅程。 Trainline是火车旅行的一站式商店，为客户提供一整套旅行选择。
挑战
作为一个在线市场，Trainline 一直坚信数据可以为营销团队增加价值。这就是为什么在早期，他们在营销部门内创建了一个技术团队，负责创建专注于 Trainline 营销获取工作的聚合、集中式仪表板。这项雄心勃勃的努力需要数据科学技能和足够强大的工具来混合和支持多种数据格式和来源，以根据某些参数跟踪采集。
从头开始，技术团队如何确保他们最终得到一个工具，让他们能够提高和提升自己的技能，同时又能快速有效地满足营销部门的要求？
解决方案
为了满足技术和营销团队的独特挑战和需求，Trainline 求助于 Dataiku，这使他们能够：
- 通过使用 Dataiku 的工作流开发功能来跨团队和跨项目复制工作流来节省时间。
- 得益于 Dataiku 的灵活性和编码功能，可以混合多个数据源并创建专用的自定义连接器来收集所有数据格式。
- 通过 Dataiku 的白盒界面即时检测和解决数据处理问题，而无需从头开始重新启动整个过程。
- 使用 Dataiku 的协作功能、Web 界面和单击和拖动选项，使团队无论技术能力如何都能一起工作。
运营影响
数量效益
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