技术
- 应用基础设施与中间件 - 数据库管理和存储
- 基础设施即服务 (IaaS) - 云存储服务
适用行业
- 消费品
- 零售
适用功能
- 销售与市场营销
用例
- 虚拟原型与产品测试
服务
- 培训
关于客户
TRINITY 是一家以客户为中心的公司,致力于为家庭、商业和工业存储和组织提供优质产品。他们的产品通过许多主要零售商在线销售。他们生产各种产品,从较小、易于组装的物品到较大、较复杂的物品,如壁架、橱柜、庭院套件、工具箱、工作台和长凳。这些较大的物品可能会令顾客难以组装,并且由于其尺寸和重量而难以退货。 TRINITY 致力于改善客户体验并减少产品退货和客户服务电话的需求。
挑战
TRINITY Industries International 是一家环保型存储、整理和家居解决方案公司,销售额快速增长,但在管理客户支持成本方面面临挑战。该公司的领导团队发现,装配相关问题是产品退货的主要原因。尽管他们的许多产品易于组装,但他们还制造较大的物品,如壁架、橱柜、庭院套件、工具箱、工作台和长凳。这些物品对于顾客来说组装起来很困难,而且由于它们的尺寸和重量而更难以退货。 TRINITY 旨在改善纸质手册或视频之外的开箱即用的客户体验。他们希望确保组装和安装说明易于理解、全面且直接,以减少退货、尽量减少客户服务电话并解决负面评论。
解决方案
为了应对这一挑战,TRINITY 与 BILT 合作提供 3D 交互式教学选项。 BILT 应用程序提供语音和文本引导的智能指令®。它从产品概述开始,向用户展示该项目将需要多少人员和时间,以及所需的工具和包含的部件。该应用程序按照用户自己的节奏逐步指导项目。客户可以点击零件以获取更多信息,放大以提高清晰度,并旋转 3D 动画以获得正确的角度。该应用程序还允许消费者注册他们的产品、访问保修以及留下评级和评论。 TRINITY 在其网站、零售营销渠道、盒子和纸质说明手册上推广 BILT 应用程序,以确保客户了解这种增强的客户体验。
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