技术
- 分析与建模 - 计算机视觉软件
- 平台即服务 (PaaS) - 应用开发平台
适用行业
- 医疗保健和医院
- 生命科学
适用功能
- 产品研发
用例
- 语音识别
关于客户
UCB 是一家全球生物技术公司,总部位于比利时布鲁塞尔。该公司积极参与医疗事务专业协会 (MAPS),并致力于将其医疗事务部门转型为该组织中更具战略性的合作伙伴。 UCB 旨在加强从未满足的需求和研究到开发再到交付的连续体的“末端”。该公司还致力于向患者和不同利益相关者阐明科学和解决方案的价值。 UCB 致力于在解决可及性、健康公平、结果和以患者为中心等社会问题方面发挥越来越积极的作用。
挑战
UCB 是一家总部位于比利时布鲁塞尔的生物技术公司,其医疗事务部门面临着挑战。该部门正在转型,成为除传统研发和商业支柱之外更具战略意义的合作伙伴。然而,患者碎片化、利益相关者多元化和数字化颠覆给医疗行业承担新角色带来了额外的紧迫感。 UCB 全球医疗事务主管 Catrinel Galateanu 指出,该部门需要成为研发和商业化工作中心的战略性、积极的领导者。该部门还负责向患者和不同利益相关者阐明科学和解决方案的价值。为了实现这一愿景,该部门需要专注于掌握进一步战略制定的见解,为不同的医疗保健利益相关者提供服务,并优先考虑影响和新技能。
解决方案
为了应对这些挑战,UCB 实施了许多解决方案。该公司专注于掌握进一步战略发展的见解。这涉及将洞察力从识别差距扩展到更具战略性的层面,以回答主要问题并为组织的战略、决策和目标提供信息。 UCB 还专注于为多元化的医疗保健利益相关者提供服务。这涉及确定每个群体的价值观,并相应地改变其外部关系、证据生成、科学交流和患者参与。此外,UCB 优先考虑影响力和新技能。这涉及更好地定义其优先事项,并专注于其独特的定位以提供最大的影响,同时简化和自动化更基础的领域,如医疗信息、合规性、治理和运营。该公司还改进了运营模式并学习了新的关键技能和能力。
运营影响
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