通过物联网统一收入团队：BluJay 与 6sense 的全面 ABM 战略
技术
- 平台即服务 (PaaS) - 应用开发平台
适用行业
- 水泥
适用功能
- 物流运输
- 销售与市场营销
用例
- 供应链可见性(SCV)
关于客户
BluJay Solutions 是一家国际供应链软件提供商。该公司提供互联网络和 SaaS 平台，旨在帮助企业抓住机遇、预测干扰并提高效率和可持续性。 BluJay 的业务遍及全球，收入团队遍布世界各地，但在不同时区的工作经常不同步。该公司在协调收入团队的优先事项以及销售和营销方面的工作方面面临着挑战，并且需要一种新的、更高效的营销策略。
挑战
BluJay Solutions 是一家国际供应链解决方案提供商，正在努力应对协调收入团队的优先事项以及销售和营销工作的挑战。他们的营销策略主要是批量和爆炸，这往往被证明是令人沮丧的、低效的、昂贵的，而且效果并不理想。该公司已准备好采用新方法。然而，BluJay 的全球影响力给营销和销售协调增加了一层复杂性。该公司的收入团队遍布世界各地，但在不同时区的工作经常不同步。这就需要一种能够满足每个地区的特定需求，同时确保所有团队的透明度和一致性的解决方案。
解决方案
BluJay Solutions 向 6sense 寻求解决方案。 6sense 提供了直观的 ABM 编排平台，该平台很快成为 BluJay 上市战略的核心。借助细分分析和活动模块，BluJay 能够比以前更准确地细分目标市场。该平台还提供了有关哪些内容引起了受众共鸣的见解。 BluJay 的 ABM 拥护者 Andrea Feldman 致力于团结收入团队中的不同参与者，使用数据和指标来证明为什么 BluJay 需要实施强大的 ABM 战略。重点是在整个收入团队中建立全面的 ABM 策略、过渡到基于指标的营销策略以及增加帐户数量。
运营影响
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