用数据联合销售和营销，获得胜利
公司规模
SME
地区
- America
国家
- United States
产品
- GoodData Platform
- imSMART
技术栈
- Cloud-based analytics
- Mobile analytics
- Data visualization
实施规模
- Enterprise-wide Deployment
影响指标
- Revenue Growth
- Customer Satisfaction
- Cost Savings
技术
- 平台即服务 (PaaS) - 数据管理平台
- 分析与建模 - 实时分析
适用行业
- 医疗保健和医院
- 药品
适用功能
- 销售与市场营销
用例
- 供应链可见性(SCV)
- 补货预测
服务
- 云规划/设计/实施服务
- 数据科学服务
关于客户
CompareNetworks 是一家在线比较市场平台提供商，旨在将实验室、生物、制药、牙科和眼科领域的制造商与潜在买家联系起来。该公司非常注重数据驱动，其商业模式是基于通过简单、直观的在线用户体验向潜在买家介绍市场上最好的制造合作伙伴和产品。到 2012 年，CompareNetworks 已经建立了完善而有效的在线营销工具，成功地将近 1000 家制造商与潜在客户联系起来。然而，他们发现了服务中的一个缺陷，即随着潜在客户进入买方周期，客户的营销部门无法了解他们的资产表现如何。
挑战
CompareNetworks 是一家在线比较市场平台提供商，该公司已利用 GoodData 评估平台性能并向客户展示其解决方案的价值。然而，他们发现了服务中存在一个缺口。在移交给销售部门后，随着潜在客户进入购买周期，其客户的营销部门无法了解其资产的表现。如果营销人员无法全面了解其内容在客户旅程各个阶段的成功情况，他们就无法优化材料以满足买家和卖家的需求。这一缺口为 CompareNetworks 提供了一个向客户提供更多价值的机会，同时为其创造了额外的收入来源。
解决方案
CompareNetworks 推出了 imSMART，这是一款适用于 iPad 的交互式移动工具，它缩小了销售和营销之间的差距，为销售人员提供最新的内容，同时还向营销人员提供自动报告，让他们随时了解资产的使用情况。他们将 GoodData 集成到 imSMART 移动销售支持平台中，而无需雇用任何额外员工。最终产品具有完整的分析功能，使销售人员能够以更动态的方式展示他们的产品，同时让营销人员更深入地了解他们的营销资产的使用和共享方式——这样他们就可以就活动、材料和预算分配做出明智的决策。
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