Vinomofo 与 Domo 的合作
公司规模
SME
地区
- Pacific
国家
- Australia
产品
- Domo
技术栈
- Google Analytics
- Email Service Platform
实施规模
- Enterprise-wide Deployment
影响指标
- Productivity Improvements
- Digital Expertise
技术
- 平台即服务 (PaaS) - 数据管理平台
适用行业
- 零售
适用功能
- 销售与市场营销
- 商业运营
用例
- 供应链可见性(SCV)
- 实时定位系统 (RTLS)
服务
- 数据科学服务
关于客户
Vinomofo 是一家位于澳大利亚墨尔本的在线葡萄酒零售商。该公司由两个连襟 Justin Dry 和 Andre Eikmeier 于 2011 年创立。Vinomofo 每天通过电子邮件向澳大利亚、新西兰和新加坡的约 12 万名客户提供葡萄酒优惠信息。该公司以提供“超值优惠”和“只卖我们喜欢的葡萄酒”而自豪，而且态度大胆。在实施 Domo 之前，Vinomofo 的数据被锁定在其定制网站中，高管必须向网络团队请求数据，这经常导致延迟并阻碍决策。
挑战
Vinomofo 是一家在线葡萄酒零售商，在数据可访问性方面面临挑战。该公司的数据被锁定在其定制的网站中，每当高管需要数据进行营销细分或其他用途时，他们都必须向网络团队提出请求。然而，网络团队经常忙于其他项目，这使得高管很难获得必要的数据。缺乏便捷的数据访问阻碍了高管做出明智的业务和销售决策。该公司需要一种解决方案，使他们能够掌控自己的数据，并拥有一站式数据访问服务。
解决方案
Vinomofo 实施了 Domo 平台，该平台将公司数据从其网站中解放出来，使其易于访问，并几乎实时地交付给营销和 C 级高管。借助 Domo，用户可以创建自己的数据报告，根据他们在特定角色中需要了解的内容进行定制。营销团队能够创建自己的绩效报告，这些数据来自网站的 Google Analytics 和电子邮件服务平台等来源。首席财务官创建了自己的每周报告，显示按渠道划分的收入、同比销售额、按月和按客户划分的销售额，以及客户订单指标，例如每份订单的葡萄酒箱数和平均箱数价值。
运营影响
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