技术
- 应用基础设施与中间件 - 数据交换与集成
- 平台即服务 (PaaS) - 应用开发平台
适用行业
- 消费品
- 零售
适用功能
- 采购
用例
- 时间敏感网络
服务
- 系统集成
关于客户
Voyij 是一家公司,其使命是帮助度假者计划和预订阿拉斯加之旅,专注于为旅行者与提供优质体验的当地值得信赖的业主建立联系。他们的目标是为阿拉斯加企业提供一个与旅行者分享当地故事的平台,同时也使他们能够在线购物和预订活动。 Voyij 致力于为每年访问该州的数百万游客提供统一、真实的阿拉斯加体验。他们努力准确地代表阿拉斯加当地的企业和体验,弥合旅行者和当地社区之间的差距。
挑战
Voyij 是一家致力于将度假者与阿拉斯加当地企业联系起来的公司,面临着重大挑战。每年有超过 225 万游客游览阿拉斯加,但许多人都在努力寻找统一、真实的阿拉斯加体验。现有的数字电子商务平台相互脱节,要么提供当地旅游、活动,要么提供商品/礼品/纪念品,但不能同时提供这三者。缺乏全面的平台意味着阿拉斯加当地的真正本质没有得到准确的体现。 Voyij 寻求为阿拉斯加企业开发第一个在线平台,以便与旅行者分享当地故事,同时让他们能够在线购物和预订活动。他们需要一个能够处理其复杂愿景的解决方案,包括分层定价、活动可用性日历、多个取货地点等等。
解决方案
FATbit 凭借其电子商务专业知识,被邀请开发全面的解决方案。他们首先整合了 Voyij 广泛的内部研究的见解,并确定了该项目最关键的模块:活动、产品和博客。 FATbit 定制了他们的旗舰多供应商电子商务解决方案 Yo!Kart,以突出基本功能。开发活动模块是为了以与实体产品相同的方式处理“活动/体验”。他们通过对旅行者的期望和活动发现进行分类并映射到相应的子类别,在旅行者的期望和活动发现之间建立了直接路径。产品模块是使用 Yo!Kart 开发的,将产品的核心电子商务功能投入生产。创建了一个特定于城市的页面,以加速发现特定于城市的信息并帮助搜索引擎优化,作为城市的中心枢纽,引导用户访问活动、礼物、与城市相关的博客和当地著名的餐馆。
运营影响
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