McKee Foods Corporation faced a significant challenge in effectively communicating with its more than 6,000 employees, most of whom are deskless and spread across multiple states including Tennessee, Arkansas, Virginia, and Arizona. The company had been relying on a traditional intranet, bulletin boards, and kiosks to disseminate information and resources. However, this ecosystem was not efficient in ensuring that key information reached the intended employees. The lack of effective communication tools made it difficult to determine which messages were being received by specific groups or individuals. This communication gap was particularly concerning given the high employee turnover rates in the manufacturing industry, with more than half of US manufacturing employees planning to leave their jobs in 2023. McKee Foods recognized the need for a more intelligent communication strategy to engage and retain their workforce.

Boston Children's Hospital, renowned for its pediatric care and research, faced a challenge in effectively engaging its 16,000 employees through internal communications. The existing communication methods were primarily one-way, limiting the ability to share employee-generated content and stories. The hospital recognized the need for a platform that could facilitate two-way communication, allowing employees to share their stories and feel more connected to the hospital's mission. This was crucial for enhancing employee engagement, retention, and overall satisfaction in a demanding healthcare environment.

AGCO Corporation, a global leader in agricultural solutions, recognized the need to enhance their employee onboarding process. With over 25,000 employees across 35 countries, the company understood that a streamlined onboarding process could significantly impact employee satisfaction and productivity. The challenge was to create a best-in-class onboarding program that would not only attract and retain talent but also ensure that employees are delighted throughout their lifecycle with the company. The existing onboarding process needed to be reimagined to incorporate automation, personalization, and integration, leveraging a robust tech stack to support these initiatives.

Reaching their globally dispersed, multilingual, and largely deskless employees has always been essential to Grainger’s success. As the digital workplace landscape evolved rapidly, Grainger recognized the need to move beyond traditional employee communication methods. The existing infrastructure was inadequate for the growing demand for more intelligent communication. Grainger needed a solution that could effectively reach all employees, including those without frequent access to email or desktop computers.