AI 支持的电子邮件对话：Vendavo 销售团队的游戏规则改变者
适用行业
- 设备与机械
适用功能
- 产品研发
- 销售与市场营销
用例
- 库存管理
关于客户
Vendavo 是一种定价管理和优化解决方案，二十多年来一直帮助全球制造商和分销商实现可预测的盈利成果。该公司将定价科学、最佳实践和企业级软件相结合，优化从细分到交易完成的每个阶段的价格。 Vendavo 目前在全球拥有 200 多家客户和 500 多名员工。该公司的理想客户群包括年创收超过 10 亿美元的制造商和分销商，以及数千家公司属于 Vendavo 的总体目标市场。
挑战
Vendavo 是一个定价管理和优化平台，在领先跟进方面面临着重大挑战。该公司的销售开发代表 (SDR) 小团队由美国五名员工和欧洲三名员工组成，每个人的任期约为五个月，由于任期较短，他们很难有效地吸引潜在客户。 Vendavo 的理想客户群包括年收入超过 10 亿美元的制造商和分销商，这意味着每个 SDR 需要管理数百个联系人。线索跟进的时机不佳导致了收入机会的损失。
解决方案
Vendavo 求助于 6sense 的人工智能工具会话电子邮件来解决他们的主要后续挑战。该工具通过自动撰写电子邮件和大规模回复回复来简化销售代表和联系人之间的对话。下载内容的 Vendavo 网站访问者会被放入 SDR 可见的 MQL 仪表板中，经过 7 天的等待期后，名为“Lisa”的人工智能助手会使用会话电子邮件发起外展活动。这个人工智能助手可以处理从最初的外展到安排后续行动的所有事务。此外，所有 SDR 都是 6QA（6sense 合格账户）流程的一部分，这使得收入团队能够在市场账户准备好转化为机会时进行协调。这增强了他们的对话式电子邮件策略，因为 SDR 可以优先考虑通过电子邮件参与哪些帐户。
运营影响
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