利用人工智能提高潜在客户参与度和收入：洛杉矶电影学院案例研究
技术
- 基础设施即服务 (IaaS) - 私有云
- 传感器 - 触觉传感器
适用行业
- 教育
- 设备与机械
适用功能
- 产品研发
- 销售与市场营销
用例
- 现场人员安全管理
关于客户
洛杉矶电影学院是一所位于好莱坞中心的私立学院，自 1999 年以来一直为社区及其学生提供服务。这所经过 VA 批准的机构提供以职业为中心的娱乐商业、动画和视觉特效、动画和视觉特效等领域的理学学士和副学士学位。游戏制作与设计、音乐制作、录音艺术和电影。其设施包括位于日落大道 6363 号的历史悠久的 RCA 大楼，并为学生提供卓越的行业标准设备。 《好莱坞报道》将洛杉矶电影学院称为“全国设备最齐全的私立学习中心之一”。
挑战
洛杉矶电影学院是一所私立学院，在各个领域提供以职业为中心的课程，在提高入站潜在客户转化方面面临着挑战。该学校的营销方式主要是通过付费搜索和社交，占其销售线索的 85%，其余则通过推荐或传统媒体填补。首次尝试联系潜在客户是通过电话进行的，在引入任何自动化之前，销售代表会尝试七次或 7 天进行联系。然而，尽管这种方法受到了潜在学生的好评，但销售人员平均每个销售线索只接触了 1.6 次，而不是 7 次。这使得年转化率达到 2-3%，销售管理层认为这一数字还可以提高。学校需要一种方式与未来的学生进行更持久、一致的对话。
解决方案
洛杉矶电影学院决定采用人工智能销售助理 Conversica 来应对他们的挑战。销售人员仍然有七次尝试或七天的时间，但现在一旦这些尝试用尽，Conversica 就会被引入。 Conversica 联系了这位未来的学生，自称是学校的销售助理。使用的语言非常自然，Conversica 的人工智能使其能够以非常人性化的方式与潜在客户进行交互。 Conversica 不仅帮助销售人员通过销售线索取得成功，还帮助确保他们持续跟进。一旦潜在客户确认有兴趣，Conversica 就会将其交给销售人员，销售人员有机会亲自跟进。 Conversica 还对潜在客户进行了跟进，以确保销售人员已与他们联系，并提供了一种让销售人员负起责任的工具。
运营影响
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