哈曼的集中式、可扩展的品牌和产品内容管理解决方案
技术
- 应用基础设施与中间件 - 数据交换与集成
- 功能应用 - 企业资产管理系统 (EAM)
适用行业
- 电子商务
- 设备与机械
适用功能
- 销售与市场营销
用例
- 资产健康管理 (AHM)
- 资产生命周期管理
服务
- 系统集成
关于客户
哈曼是一家全球性公司，为各个行业设计和制造互联产品和解决方案。他们的产品包括汽车系统、音频和视频产品、企业自动化解决方案以及为全球汽车制造商、消费者和企业提供的服务。他们拥有广泛的内部团队和外部合作伙伴，他们需要访问品牌和产品内容来营销或销售哈曼产品。随着业务部门和分销商在全球范围内扩张，该公司需要一个集中且可扩展的解决方案来管理和共享其品牌和产品内容。
挑战
哈曼是一家设计和制造互联产品和解决方案的跨国公司，在管理和共享其品牌和产品内容方面面临着重大挑战。他们的内容分散在 FTP、Dropbox、网络驱动器、WeTransfer 等各种工具中，因此很难找到已批准的当前内容。他们的电子商务业务的增长需要更加结构化和简化的内容分发流程。此外，随着业务部门和分销商在全球范围内扩张，在正确的时间为利益相关者提供正确的资产变得越来越具有挑战性，特别是当同时推出多种产品时。
解决方案
为了应对这些挑战，哈曼寻求一种更高效、自动化和可扩展的软件解决方案来管理和共享其品牌内容。他们转向数字资产管理 (DAM) 和产品信息管理 (PIM) 技术的集成方法，这促使他们选择了 Acquia DAM。通过 PIM 和 DAM 解决方案的集成，哈曼开发了一个使用元数据字段和嵌入代码的工作流程，以简化内容发布到其网站的方式。将资产添加到 DAM 系统时，会为其分配一个产品 ID，将其与 PIM 系统中的产品关联起来。如果其网站上的资产在 DAM 系统中更新，该文件的最新版本会自动在线发布。这种集成促进了 Acquia DAM、其独立的 PIM 系统及其网站之间的无缝流动，DAM 解决方案充当哈曼所有资产的单一事实来源。
运营影响
Case Study missing?
Start adding your own!
Register with your work email and create a new case study profile for your business.
相关案例.
Case Study
Smart Water Filtration Systems
Before working with Ayla Networks, Ozner was already using cloud connectivity to identify and solve water-filtration system malfunctions as well as to monitor filter cartridges for replacements.But, in June 2015, Ozner executives talked with Ayla about how the company might further improve its water systems with IoT technology. They liked what they heard from Ayla, but the executives needed to be sure that Ayla’s Agile IoT Platform provided the security and reliability Ozner required.
Case Study
IoT enabled Fleet Management with MindSphere
In view of growing competition, Gämmerler had a strong need to remain competitive via process optimization, reliability and gentle handling of printed products, even at highest press speeds. In addition, a digitalization initiative also included developing a key differentiation via data-driven services offers.
Case Study
Predictive Maintenance for Industrial Chillers
For global leaders in the industrial chiller manufacturing, reliability of the entire production process is of the utmost importance. Chillers are refrigeration systems that produce ice water to provide cooling for a process or industrial application. One of those leaders sought a way to respond to asset performance issues, even before they occur. The intelligence to guarantee maximum reliability of cooling devices is embedded (pre-alarming). A pre-alarming phase means that the cooling device still works, but symptoms may appear, telling manufacturers that a failure is likely to occur in the near future. Chillers who are not internet connected at that moment, provide little insight in this pre-alarming phase.
Case Study
Premium Appliance Producer Innovates with Internet of Everything
Sub-Zero faced the largest product launch in the company’s history:It wanted to launch 60 new products as scheduled while simultaneously opening a new “greenfield” production facility, yet still adhering to stringent quality requirements and manage issues from new supply-chain partners. A the same time, it wanted to increase staff productivity time and collaboration while reducing travel and costs.
Case Study
Integration of PLC with IoT for Bosch Rexroth
The application arises from the need to monitor and anticipate the problems of one or more machines managed by a PLC. These problems, often resulting from the accumulation over time of small discrepancies, require, when they occur, ex post technical operations maintenance.
Case Study
Data Gathering Solution for Joy Global
Joy Global's existing business processes required customers to work through an unstable legacy system to collect mass volumes of data. With inadequate processes and tools, field level analytics were not sufficient to properly inform business decisions.
