Matillion 成功采用需求基础来增强销售和营销协调
技术
- 分析与建模 - 机器学习
- 基础设施即服务 (IaaS) - 云计算
适用行业
- 教育
- 设备与机械
适用功能
- 销售与市场营销
用例
- 大规模定制
- 时间敏感网络
服务
- 云规划/设计/实施服务
- 系统集成
关于客户
Matillion 是一家领先的企业数据集成公司，旨在通过易于使用的云原生数据集成和转换平台让世界数据变得有用。 Matillion 针对现代企业数据团队进行了优化，建立在与云数据平台的本机集成之上，例如 Snowflake、Databricks 上的 Delta Lake、Amazon Redshift、Google BigQuery 和 Microsoft Azure Synapse。这使得任何组织的效率和生产力都达到了新的水平。该公司拥有 580 名员工，位于英国曼彻斯特和科罗拉多州丹佛。
挑战
Matillion 是一家领先的企业数据集成公司，正在寻求扩大其进入市场的力度，以实现其增长目标。他们意识到，解决方案不仅仅是增加潜在客户数量，而是专注于正确类型的客户并加深他们的参与度。他们需要实施基于帐户的方法。然而，销售和营销团队使用不同的系统和不同的数据集，并且彼此之间无法通信。这导致需要手动且耗时的过程来合并和分析数据，以找到有关优先考虑哪些客户以及如何以及何时与他们互动的见解。对于销售来说，该流程缓慢且繁琐，虽然见解很有价值，但需要实现流程自动化并直接向销售团队使用的工具提供实时见解。
解决方案
Matillion 选择了 Demandbase，这是一种能够为营销和销售带来价值并与其共同成长的解决方案。借助 Demandbase，Matilion 能够以任何他们想要的方式分析他们的帐户数据，事实证明这非常强大。他们使用公司统计、技术统计和意图数据来识别和优先考虑他们应该瞄准的客户，并利用联系数据来寻找并吸引采购委员会中的所有决策者。他们还实施了程序化营销活动，根据客户在买家旅程中的位置，个性化方法和消息传递，推动客户通过漏斗。 Demandbase 因其灵活性、整体支持和附加包而被选中。该解决方案使 Matillion 能够向销售团队提供切实可行的见解，无论他们喜欢在哪里工作，无论是在 Demandbase 平台、CRM 还是电子邮件中。
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