技术
- 应用基础设施与中间件 - 事件驱动型应用
- 传感器 - 自动驾驶传感器
适用行业
- 汽车
- 医疗保健和医院
适用功能
- 销售与市场营销
用例
- 时间敏感网络
- 基于使用的保险
关于客户
OEConnection 是汽车行业数据、软件和服务的领先提供商,帮助推动 OEM 零部件销售。该公司拥有一支强大的客户成功团队,在北美拥有 20 多名代表,每名代表管理着 500 至 1,000 名经销商。该团队分为不同的领域和职能,入职代表帮助新客户熟悉产品和服务,优化代表(或客户经理)管理客户健康和产品使用情况,以推动更好的结果。
挑战
OEConnection 是一家为汽车行业提供数据、软件和服务的提供商,在扩大客户成功团队和提高客户参与度方面面临着挑战。该公司在北美有 20 多名客户代表,每个代表管理着 500 到 1,000 名经销商。客户参与的主要方法是电子邮件和电话,事实证明这非常耗时,而且经常被客户忽视。该公司根据使用情况将客户分为三组,每组的推广策略都不同。然而,这种手动外展不仅是劳动密集型的,而且还导致参与度低,尤其是那些最需要关注的客户。
解决方案
为了应对这些挑战,OEConnection 实施了 Conversica AI Assistants 以实现客户成功。自 2018 年 1 月以来,该公司一直在其销售团队中使用 Conversica 的对话式 AI,并决定利用它来扩大覆盖范围并提高客户参与度。名为 Jenna Grant 的人工智能助手可用于多种目的,例如安排与客户的审核、解决使用率低的问题、接触有风险的客户、提醒客户使用某些功能以及与有取消风险的客户进行沟通。该解决方案使 OEConnection 无需雇用任何新员工即可管理其客户数量。人工智能助手代表团队向数千家经销商发送个性化电子邮件,使客户代表能够进行更富有成效的对话,并花更多时间促进客户健康。
运营影响
数量效益
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