SmoothSkin 借助 Canto 的 DAM 解决方案进行全球扩张
技术
- 基础设施即服务 (IaaS) - 云计算
- 基础设施即服务 (IaaS) - 云存储服务
适用行业
- 设备与机械
- 电信
适用功能
- 销售与市场营销
服务
- 云规划/设计/实施服务
关于客户
SmoothSkin 是 CyDen 旗下的品牌，CyDen 是世界上最大的强脉冲光 (IPL) 制造商，总部位于威尔士斯旺西。该公司由脱毛技术的发明者马克·克莱门特 (Mark Clement) 于 2002 年创立。 SmoothSkin 目前拥有 450 多名员工，产品销往全球 50 多个市场，包括亚太地区、北美、欧洲和中东。 2019年，他们获得了国际贸易企业女王奖。该品牌专注于开发资源和创意，以支持其在全球范围内的发布和活动。他们 90% 的业务是通过经销商开展的。
挑战
SmoothSkin 是全球最大的强脉冲光 (IPL) 制造商 CyDen 旗下的品牌，在管理其数字资产并将其分配给不断增长的全球分销商网络方面面临着重大挑战。该公司 90% 的业务是通过分销商开展的，因此在正确的时间向他们提供正确的产品视频、图像和其他内容至关重要。然而，公司的增长速度超过了营销部门的增长速度，导致管理和分配这些资产遇到困难。最初，SmoothSkin 使用 Google Drive 和 SharePoint 进行资产分发，但事实证明这些平台是不够的。云存储方法混乱、不专业，并且无法了解谁在访问文件。分销商可以访问所有文件和文件夹，包括 SmoothSkin 不希望他们看到的文件和文件夹。缺少缩略图导致很难识别内容，而且整个流程不支持 SmoothSkin 的分销商增长雄心。
解决方案
SmoothSkin 求助于数字资产管理 (DAM) 解决方案 Canto 来克服挑战。他们选择 Canto 而不是其他 DAM 供应商，是因为它专业的渠道沟通方法、分销商的易用性、易于识别媒体的大图像缩略图以及具有竞争力的价格。 Canto 的门户功能为 SmoothSkin 的渠道营销挑战提供了解决方案。通过 Canto 的 SharePoint 集成，SmoothSkin 将其库和文件夹结构迁移到 Canto 中，然后批量标记视频和图像。 Canto 的报告功能还帮助 SmoothSkin 跟踪谁正在登录和访问文件。借助无限的 Canto 门户，SmoothSkin 可以向不同地区的发行商提供视频、图像和文档的受控发布。每个分销商都有一个单独的门户，允许 SmoothSkin 根据具体情况管理可用资产并迎合国际差异。这些门户网站还有助于保护每个产品系列与经销商的合同和谈判的完整性。
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