泰雷兹利用需求库一号来增强 ABM 方法并提高点击率
技术
- 应用基础设施与中间件 - 区块链
- 平台即服务 (PaaS) - 应用开发平台
适用行业
- 设备与机械
- 国家安全与国防
适用功能
- 质量保证
- 销售与市场营销
用例
- 篡改检测
- 时间敏感网络
服务
- 云规划/设计/实施服务
- 测试与认证
关于客户
泰雷兹云保护和许可是数据保护领域的全球领导者，为组织提供保护和管理其数据、身份和知识产权所需的一切。这包括加密、高级密钥管理、标记化以及身份验证和访问管理。世界各地的企业依靠泰雷兹来保护和确保对其最敏感的信息和软件的访问，无论是在云、数据中心、设备还是跨网络。泰雷兹解决方案使组织能够安全地迁移到云端，充满信心地实现合规性，并利用其软件在数百万消费者每天使用的设备和服务中创造更多价值。
挑战
泰雷兹云保护和许可是数据保护领域的全球领导者，其销售和营销技术堆栈面临着挑战。尽管他们的 EMEA 部门拥有 CRM、营销自动化和聊天机器人，但他们仍在努力从传统的潜在客户开发重点转向现代、高效的基于客户的营销 (ABM) 方法。他们缺乏必要的数据来做出明智的决策，并希望为销售和营销提供单一的事实来源，以及意图和参与度数据。他们还想确定哪些帐户正在访问他们的网站，这些数据超出了他们自己的第一方数据。此外，他们缺乏自动化和扩展 ABM 的工具和集成。面临的挑战是找到可以解决这些缺陷的解决方案。
解决方案
泰雷兹求助于需求基础一：ABX 和广告来解决他们的挑战。 Demandbase One 现在是其 ABM 战略的核心，负责推动帐户选择、监控目标帐户的意图和参与度，以及激活、完善和自动化有针对性的广告活动。泰雷兹正在将 Demandbase One 与 Salesforce 集成，随后将集成其直邮礼品工具、Reachdesk 和内容体验平台，以扩展其个性化工作。泰雷兹已经在其亚太地区使用 Demandbase 进行定向广告，但他们发现它还可以作为单一解决方案满足他们的许多数据和自动化需求。 Demandbase 丰富的见解、众多的集成和编排功能是他们决定采用它的关键因素。
运营影响
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