Zillow 利用 Domo 优化财务、营销和 IT
公司规模
Large Corporate
地区
- America
国家
- United States
产品
- Domo
技术栈
- Excel
- Databases
实施规模
- Enterprise-wide Deployment
影响指标
- Productivity Improvements
- Cost Savings
技术
- 分析与建模 - 实时分析
适用功能
- 销售与市场营销
- 商业运营
用例
- 质量预测分析
- 实时定位系统 (RTLS)
服务
- 数据科学服务
关于客户
Zillow 是一家领先的房地产市场，率先收集和公开房地产数据。它被视为有关待售房屋、房屋价值和交易价格信息的唯一真实来源。作为全球访问量最大的网站之一，Zillow 还是针对购房者的品牌的热门广告平台。该公司拥有 5,000 名员工，收入达 11 亿美元。它拥有 140 名 Domo 平台用户。
挑战
Zillow 是一家广泛使用的房地产市场，其媒体业务的计费流程面临挑战。该流程是手动且低效的，涉及多个团队，每月大约需要 30 小时才能发送发票。该公司正在寻找一种解决方案来简化此流程并减少计费时间。此外，Zillow 还有兴趣探索其他方法来改善其运营，例如分析票务数据和 IT 内部的流程运行时间。
解决方案
Zillow 实施 Domo 以简化其计费流程。Domo 允许 Zillow 安排报告，将计费时间从 30 小时缩短至仅 3 小时，无需任何人工干预。这意味着时间缩短了 90%。在成功改进媒体流程后，Zillow 开始使用 Domo 分析其运营的其他方面，例如票务数据和 IT 内部的流程运行时间。该公司在卡片上设置了阈值，当达到触发阈值时会发送警报，让 IT 团队实时了解绩效指标。为了在整个企业范围内扩大 Domo 的使用，Zillow 实施了一个治理模型，并使用 Domo 的 CourseBuilder 工具设计了一个自助学习模块。
运营影响
数量效益
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