BrightLocal

Blue Corona, a digital marketing agency based in Maryland, was facing a significant challenge with their citation building process. The agency, which specializes in helping home service companies improve their marketing performance and ROI, was using a popular citation provider to provide clients with consistent NAP data. This was particularly important as their clients were local businesses needing to attract local customers. However, the cost of the citation service was prohibitively high. The high price point meant that Blue Corona was not consistently able to offer all their clients citation building services. This was in direct conflict with their goal of reducing marketing costs for their clients. The team at Blue Corona was therefore in search of a cheaper, yet equally effective alternative.

Blue Corona, a digital marketing agency based in Maryland, specializes in helping home service companies improve their marketing performance and ROI. A significant part of their strategy involves providing clients with consistent NAP (Name, Address, Phone number) data, which is crucial for local businesses to attract local customers. They were using a popular citation provider for this purpose, which was effective but came with a significant cost issue. The team needed to migrate 155 locations from their existing citation tool, but they were concerned about the time it would take and the security of their client’s information.

Pain-Free Dental Marketing, a specialist dental marketing agency, was facing the challenge of creating custom, data-driven marketing strategies quickly for their clients. The agency's philosophy is to handle all marketing aspects for dental practices, allowing dentists to focus on their core business and patient care. However, they found that every dental office and practice location was unique, requiring a unique marketing plan. Initially, they used Google Analytics as their primary data source, but they encountered issues with tracking specific search terms and translating their performance into actionable steps in the marketing plan. They tried other tools like SEMrush and Moz to fill the gaps, but these were time-consuming and costly.

PuroClean, a leading franchise system for emergency property damage remediation, faced a significant challenge in managing their Local SEO initiatives across their 360 franchise locations in the USA and Canada. The marketing team struggled to get all franchise locations on the same page and bought into their structured, consistent Local SEO initiatives. Being a small team, they had to commit additional time to overcome this challenge, which led to other key functions of the marketing team being neglected. They identified the need to improve their understanding and management of NAP (Name, Address, Phone number) in relation to local business listings, but lacked the time to address this. The scale and scope of the challenge were largely unknown due to the novelty of Local SEO efforts to the business.

Reboot Online, a London-based digital marketing agency, faced a significant challenge in managing the local SEO needs of their clients. They noticed that many of their clients had inconsistent citation profiles, including outdated addresses and phone numbers, which confused search engines about the actual identity and location of these businesses. The team tried several methods to clean up these citation profiles and expand their clients' online footprints, including other citation services and manual submissions using Excel spreadsheets. However, these methods proved to be slow, time-consuming, and ineffective. Reboot Online needed a solution that could deliver a quality service at scale, without requiring a lot of time to implement, and still allowed them to maintain control.

My Social Practice, a digital marketing agency for dental practitioners and other medical professionals, faced a significant challenge in helping their clients understand the intricacies of digital marketing strategies and tactics. The agency provides dental marketing services, training, and support to thousands of dental practices, many of which lack a comprehensive understanding of digital marketing. The complexity of explaining local SEO rankings, Google Business Profile workings, Google Maps ranking process, location factors, and the search algorithm often led to confusion among clients. The agency needed to provide an SEO report that was simple to understand to prevent client confusion and cancellations.

Stay Digital SEO, a boutique local SEO agency based in Newcastle, Australia, faced a significant challenge with one of its first clients, Houseproud, a franchise cleaning brand with over 80 locations across Australia. Houseproud's website had been performing well for twenty years, but they began losing out to their competition. Upon conducting a local SEO audit, Stay Digital SEO found that Houseproud had no Google Business Profiles for their individual franchises and no citations in place to identify the individual franchise locations. This was a significant opportunity to boost their online presence and outrank the competition. However, the task of citation building for a franchise was going to be time-consuming, especially if tackled alone.

LassoMD, a digital marketing agency specializing in patient acquisition techniques for the dental industry, was facing challenges with their citation building process. They were using Yext for citation creation and management, but over time, they found the service to be expensive and ineffective. The poor customer service from Yext led to the loss of a client, which was a significant blow as the company's performance was measured on client retention. The team at LassoMD felt neglected and decided to look for a more cost-effective solution that offered better customer service and time-saving capabilities.

Rosanna Chipkin, after leaving her 10-year career in construction, embarked on her dream of owning a content marketing business, Fait Creative Content, in February 2020. The primary challenge she faced was the lack of knowledge her clients, primarily small, female-led businesses in the creative industries, had about local SEO and its crucial role in effective content marketing. Many of these businesses were creating a lot of content but were not considering their ranking for search. They were prioritizing social media platforms like Instagram and not ensuring that they could be found on Google, which put them at a significant disadvantage. Rosanna's goal was to help these businesses understand and leverage the power of local SEO.