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Our Case Study database tracks 18,927 case studies in the global enterprise technology ecosystem.
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Ascribe and Google Surveys: Better decisions with market research
Ascribe, a leading provider of verbatim analysis and coding software and solutions, was looking to expand their offering to include an online survey solution. They wanted a tool that could provide researchers with industry-leading verbatim coding, data mining, sentiment analysis, and visualization of customer feedback. However, finding the right solution was a challenge. Ascribe spent years seeking the optimal survey tool to embed within its advanced text analysis solution to drive down the cost of high-quality survey data collection. They evaluated the preeminent survey technologies in the market, but none of them offered a flexible API coupled with a low-cost, global population sample.
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Wharton and Google Surveys: Helping Businesses Reach the Finish Line
The Westchester Track Club had a vision to establish a profitable, multi-day training program aimed at amateur runners while also providing former East African Olympians the opportunity to apply their skills and knowledge in a post-Olympics world. However, they were unsure of how best to implement the concept, or gauge its potential market value. They needed to determine what should be included in the program, how much it should cost, how they could market to interested runners, and what matters most to them. To help them with this, they consulted with a group of Wharton MBA students.
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Echelon Insights and Google Surveys: Defining the Republican Landscape
The 2016 Presidential Election presented several challenges for predictive analytics firm, Echelon Insights. With 17 candidates vying to represent the Republican Party, it was difficult for pundits to gauge the nation's pulse. The firm sought to understand the widespread popularity of Donald Trump and define his base. Traditional polling methods were no longer considered the 'gold standard', and the firm needed a new approach to reach audiences that traditional pollsters struggled to contact. Echelon Insights also aimed to validate Google Surveys as a legitimate polling platform, following its ranking as the second most accurate poll in determining the outcome of the last presidential race.
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